Start an AI Agency This Week. No Clients Required.

An AI sales agent businesses pay $200 to $500 a month for. Your logo on it, your Stripe behind it. And the same AI on your own channels, booking your demos while you sleep. One login, one evening to set up.

4.88 · 138 AppSumo reviews
app.yourbrand.com/agency
Your brand
Northstar
northstar.social
This week
$2,847
Client accounts
+ New client
FueGenix
Hair clinic AI live
$497/mo
Bloom Salon
Salon AI live
$149/mo
Nova Estates
Real estate AI live
$300/mo
Lift Coaching
Coach AI live
$250/mo
4 clients · billed on your Stripe$1,196/mo
Every channel their customers use
WhatsApp Instagram Messenger Telegram LINE Viber Email Web Chat SMS iMessage
WhatsApp Instagram Messenger Telegram LINE Viber Email Web Chat SMS iMessage
0+
agencies & brands on DM Champ
0K+
AI sales replies sent
0
client accounts created in the last 30 days
0
agencies live under their own brand and domain
The play, from the top

Alex Hormozi at the Skool Games Q1 2026 event, on how his own company sells now: an AI rep on text, not voice. Four minutes worth your time.

Alex Hormozi, Skool Games Q1 2026
on the AI rep that does all of his sales · tap for sound from 28:24

Open on YouTube →

Same play, for your clients: an AI rep on text, built from their website in 15 minutes, under your brand, on every channel their customers already use.

Real posts, real names

People Who Started Exactly Where You Are.

4.88 / 5 across 138 AppSumo reviews

$1,500 in week one. No marketing yet.

I launched this with a small group of business owners, basically pitching it, and even before I finish and get off the spotlight, the limited seats that I launched with special offers was gone. People have purchased already.

Ryan Salvador
Ryan Salvador
Skool · Aug 17

First client at $200/month. Now wakes up to booked appointments.

After two months of cold outreach, countless follow ups, and a lot of product demos, I finally closed my first jewellery retailer on a $200/month retainer. The result? I wake up every morning with new appointments on my calendar.

Suyash Raj
Suyash Raj
Skool · Jul 24 & Aug 12

3 universities on 6-month retainers.

I gave them a free 2-week trial. By the end of the trial, their teams had gotten used to having it in their process. Removing it would have felt like a step backwards. Around AED 1,000 (USD 270) per month per university.

Ammar Shariq
Ammar Shariq
Skool · Jul 9

24 discovery calls booked in 72 hours.

One day I had weeks without clients. The next day, I had 6 discovery calls booked. Then 12, and now within 72 hours, 24 discovery calls have been booked. Using the Comment-to-DM feature, I was able to capitalize on a wave of social traffic and capture many more potential clients. After closing a few clients, I plan to get 100 sub-accounts.

Jake Green
Jake Green
MRBEAR on AppSumo · 87 deals · Skool

The DM Champ bot closed him as a customer. Then he resold it.

The DM Champ WhatsApp chatbot was the one that closed me as a customer. Literally. The conversation felt completely human. I genuinely believe this is the first tool that can deliver a 10x ROI within the first year. With 3 clients, the investment is recovered. With 50, it turns into a strong revenue engine.

LM
Luis Miguel Morro
Elitte Agencia · Tier 6

3 meetings booked in the first hour.

I loaded a list of 15 people who had come in as leads through our ads. We had already contacted each of them once (call + SMS + email) and gotten no response. Within the first hour, it had booked three meetings, straight into my Google Calendar.

Jani Rantala
Jani Rantala
Skool · Aug 2

Sold courses for two weeks while she was on holiday.

DM Champ has been selling my courses and subscription like a boss! It even upsold 4 more courses and a subscription to one person. Not a single chat looked like it was actually trying to sell.

Bec Furraway
Bec Furraway
Skool · Aug 21

A recurring client worth $185/month, hands off.

One conversion just landed me a recurring client worth $185/month. What sold me is that I didn't have to babysit it. I set it up, walked away, and it handled the DM conversation without me touching it.

NH
nherweck
AppSumo Plus · 34 deals

A must have for sales.

I own a recruitment agency for international students and oh boy has this helped me close some deals. 100%.

JO
Jonja
AppSumo Plus · 25 deals

90-day money-back guarantee on yearly plans.

The one-minute version

Stop selling chatbots. Sell AI that closes $50K deals.

Stop selling chatbots. Sell AI that closes $50K deals.
One minute, from the founder · tap for sound
How easy, measured

Setup Is Not the Hard Part. Most Do It in Their First Week.

Of the 446 accounts that built a client account, 253 did it within seven days and 150 on day one. The hard part is the first sale, and the plays below are how members made it.

The first week, measured
446 of 1,477 new accounts built a client account
Sign up
brand it, paste the first client's website
Day 1
150 resellers built their first client account
Day 4
the median time to a first client account
Day 7
253 resellers had one live
0
channels in one inbox, WhatsApp to iMessage
0K+
contacts in an AI conversation in the last 30 days
0 min
to build a client's AI agent from their website
Real client, real lead, zero humans

It Held a $40,000 Price Against a $10,000 Budget. Then It Closed.

Lead · redacted
WhatsApp · FueGenix Hair Clinic
AI handling

Currently, the starting price for a hair transplant with Dr. Munib is $40,000. Does this fit within your budget?

Aug 20

To be honest sadly no. The most I would be able to do is $10,000.

Aug 20

Our pricing structure is firm due to the high demand and the quality of care provided. If your budget changes in the future, we'd be happy to assist you further.

Aug 20
4 days later

I sent a message a few days ago re prices. Have another question.

Aug 24
14 days in

I completed payment. Will await response to schedule the consultation with Dr. Munib.

Sep 4
Lead paid · $1,000 deposit
Zero human messages
Same AI, three more real businesses
  • Bike repair shop
    Quote given, same-day callback booked
    $145
  • Founder, consulting
    Call negotiated across three time slots, booked
    Booked
  • Digital products
    Download sold, upsell accepted in the same chat
    +1 upsell
Five ways members got their first client

You Don’t Need a Sales Team. You Need One of These.

  1. 01

    The free two-week trial

    Ammar's playAmmar's play

    Build the agent, hand it over free for two weeks, let their team get used to it. Removing it afterwards feels like a step backwards, so they sign.

    Create sub-accountPaste their websiteConnect WhatsAppReminder: day 14
    3 universities, 6-month retainers, ~$270/mo each
  2. 02

    The room

    Ryan's playRyan's play

    Get ten business owners in a room or on a call, demo it live on your own domain, offer limited seats at a launch price.

    White-label domainLive demoLimited seatsLaunch offer
    $1,500 in week one, no marketing
  3. 03

    The business card

    Suyash's playSuyash's play

    Collect cards at exhibitions, photograph them into a Google Sheet, and let DM Champ message each one within 30 minutes and book the meeting.

    Exhibition cardsGoogle SheetWhatsApp broadcastAI books the meeting
    New appointments on the calendar every morning
  4. 04

    The dead-lead revival

    Jani's playJani's play

    Every business you pitch has a list of leads that ignored a call, an SMS and an email. Offer to revive it. The AI books the ones that answer.

    Import the old listBroadcastAI takes repliesCalendar fills
    15 dead leads → 3 meetings in the first hour
  5. 05

    Their own lost conversations

    The founder's icebreakerThe founder's icebreaker

    Don't pitch "an AI chatbot", pitch never missing a booking again. Ask the owner for five real conversations they lost or answered late, build the agent around exactly those, and demo it answering their own questions.

    5 lost chatsPaste website + FAQsTry Out linkDemo closes
    Works for salons, barbers, clinics and restaurants
Sohaib Ahmad
The founder’s own numbers

5,000 contacts. 50 meetings. 15 clients.

Month one is a loss, month three is profit, because clients stack and the cost does not. Most people quit in month two. Don’t.

What you actually sell

Don’t Sell a Chatbot. Sell the Outcome.

A flat retainer is one way to charge. It is rarely the best one. Pick the outcome the business already wants, price it against what that outcome is worth to them, and let the AI deliver it. Same login, different offer per client.

Never miss a booking

Salons, barbers, clinics, restaurants

Every DM and after-hours message answered in seconds and booked straight into the calendar, with the right stylist, doctor or table.

How you charge
Setup fee + a monthly fee anchored to one saved booking a week
Runs on
AI agent · Appointments · WhatsApp, Instagram

Ads that close in the DM

Anyone already running Meta ads

Click-to-WhatsApp and Instagram ads land in an AI that qualifies, handles objections and books. You see which ad each lead came from and report real conversions back to Meta.

How you charge
Bundle with ad management: a share of ad spend, or a fee per booked call
Runs on
Click-to-WhatsApp attribution · AI agent · Comment-to-DM

Support that sells

Course creators, e-commerce, SaaS

The AI answers the same twenty questions, recommends the right product, and upsells when it fits. Hands the tricky ones to a human with full context.

How you charge
Monthly per brand, or a small monthly plus a cut of upsell revenue
Runs on
AI agent · Knowledge base · Human handoff

Reviews on autopilot

Local businesses, clinics, trades

After the appointment or the sale, the AI asks for a review, sends the link, and routes an unhappy customer to the owner before they post.

How you charge
Per location per month, or per review collected
Runs on
Automations · AI agent · Broadcasts

Dead-lead revival

Any business with an old lead list

Import the leads that ignored a call, an SMS and an email. The AI re-opens the conversation and books the ones that answer. Jani's play, as a product.

How you charge
One-off project fee per list, plus a fee per meeting booked
Runs on
Broadcasts · AI agent · Appointments

Quote and cart follow-up

E-commerce, trades, high-ticket services

The lead asked for a price and went quiet. The AI follows up, answers the objection and closes, in the same thread. Split-tested at 2x a static order form.

How you charge
A percentage of recovered revenue, or a flat monthly
Runs on
Automations · AI agent · WhatsApp

Every one of these runs on blocks that exist today: AI agents, automations, broadcasts, comment-to-DM, appointments, click-to-WhatsApp attribution. Stack two for the same client and the invoice grows without a second login.

What you charge

Your Price. Your Margin. Your Business.

Retainer, per booking, a share of ad spend or of recovered revenue: however you charge, it lands as a monthly number per client. Most agencies see $200 to $500 a month per client; high-ticket niches often pay $500+.

Clients10
Avg. value per client$300/mo
Agency ($297/mo)You keep
You bill
$3,000
Platform
$297
You keep
$2,703

Per month. Three clients cover the platform. On Agency Unlimited the tenth client costs you the same as the first. AI credits and message delivery are separate.

Real numbers, real people
  • DM
    20 clients at $300, against $497
    The live site math
    $6,000/mo
  • Ammar Shariq
    3 universities at about $270, month one
    Ammar Shariq
    $810/mo
  • Suyash Raj
    1 jewellery retailer at $200, first win
    Suyash Raj
    $2,400/yr
  • Ryan Salvador
    Limited seats sold out at a live pitch
    Ryan Salvador
    $1,500 wk 1
Set it up tonight

Tonight: Your Brand. Tomorrow: Your First Demo.

Step 01

Brand it

Domain, logo, colours. Your login page exists by the time the coffee is cold.

Northstar
northstar.social
Colours
from your logo
Login page
app.northstar.social/login
Step 02

Put the AI on your own site and Instagram

Chat widget, WhatsApp button, comment-to-DM. Your prospects get answered and booked while you build.

StatusActive · live inbox
Hi, I'd like to learn more
Step 03

Paste a business's website

Pick one you know. Their agent builds itself: products, pricing, tone, FAQs. Fifteen minutes.

Products
Pricing
FAQ
Tone of voice
Step 04

Send them the link. Then the invoice.

They talk to their own AI. You bill them from your Stripe and keep 100%.

This week
$2,847
Why they keep paying you

Nobody Cancels the Thing That Makes Them Money.

Chatbots answer questions. That is a cost, and costs get cancelled. An AI that books calls and closes deals makes the client money.

Andrew Ambrosius
“I went away for August holiday and my DM Champ WhatsApp bot was so efficient it replied to a potential new customer and booked her in for an interview and she thought she was talking to a real person the whole time.”
Andrew Ambrosius · Skool · Aug 8
What your client gets
Bots
GHL
DM Champ
AI that sells: handles objections, holds price, closes in chat
No
Partial
Yes
Books appointments inside the conversation
Partial
Yes
Yes
Every channel in one inbox: WhatsApp, Instagram, Telegram, LINE, Viber, SMS, email
No
Partial
Yes
A client's AI built from their website in 15 minutes
No
No
Yes
White-label dashboard, domain and login
Partial
Yes
Yes
Client accounts with your own pricing and your own Stripe
No
Yes
Yes
Comment-to-DM on Instagram and Facebook, built in
No
Partial
Yes
AI usage included in the plan
Partial
No
Yes
Published sales benchmark: 17 models, failing transcripts included
No
No
Yes
Proven at $50K+ deal sizes
Yes
Half-filled dot = partial or paid add-on. Dash = no public case. Competitor rows describe published plans and features at the time of writing.
Pricing

Less Than One Client Pays You.

Three plans. One runs the AI on your own sales. Two put you in business reselling it under your own brand, at your own price. Pay yearly and every plan is half price with a 90-day money-back guarantee.

No free trial. Chat with the AI first → It is the same agent your clients would get.

Business

For companies running DM Champ on their own sales

$582/year
$48.50/month, billed yearly 90-day money back
250 AI credits/month
around 500 AI replies included
What you get
  • Every channel: WhatsApp, Instagram, Messenger, SMS, Telegram, web chat, email and custom
  • Unlimited AI agents and unlimited contacts
  • Extra AI credits from $0.10 each, with optional auto-recharge
  • Automations, appointment booking and knowledge base
  • API access and webhooks
  • 3 team seats
  • 90-day money-back guarantee on yearly billing
  • For your own business, not for reselling
Get Business yearly

Full refund within 90 days, no questions asked

Agency

Resell the AI under your own brand, at your own price

$1,782/year
$148.50/month, billed yearly 90-day money back
1,000 AI credits/month
around 2,000 AI replies included
What you get
  • Everything in Business
  • 10 client accounts included, then $29/month each
  • True white-label: your domain, your branding, your login
  • You set your client pricing and keep the margin
  • 4x the monthly AI credits of Business
  • Bring your own AI key
  • 10 team seats
  • 90-day money-back guarantee on yearly billing
Get Agency yearly

Full refund within 90 days, no questions asked

Most popular

Agency Unlimited

Resell without limits: every client, one flat price

$2,982/year
$248.50/month, billed yearly 90-day money back
2,500 AI credits/month
around 5,000 AI replies included
What you get
  • Everything in Agency
  • Unlimited client accounts, no per-account fees
  • 2.5x the monthly AI credits of Agency
  • Unlimited team seats
  • Priority support
  • 90-day money-back guarantee on yearly billing
Agency math
20 clients at $300 a month is $6,000/month coming in, against $497 for the platform, with no per-account fees however many you add. You pick the price, you keep the difference.
Get Agency Unlimited yearly

Full refund within 90 days, no questions asked

Every plan includes the AI sales agent, all channels and the optimisation engine. Included credits pay for the AI’s work. Message delivery is separate: on a WhatsApp number we manage, Meta’s fees are charged to your credit balance as you send (from purchased credits, at Meta’s rate plus a small billing fee); connect your own Meta app or Twilio and you pay the carrier directly; SMS runs on your own Twilio account.

Don't take our word for it

The AI You’ll Resell Beat 17 Others.

Graded by two independent frontier judges we deliberately pointed against our own. We published the full methodology, the failing transcripts, even where we lose.

✓ Reliable & affordableReliable, but priceyCheap, but unreliablePricey AND unreliable↑ production-ready bar (~90%)Cost per reply →cheaperpricierShippable reliability →DM Champ Max0.25 credits, flatDM Champ Mini0.15 credits, flatGPT-5.5Claude Opus 5Grok 4.5GPT-5.2Kimi K3Claude Sonnet 4.6GPT-5-miniClaude Sonnet 5scored below Sonnet 4.6Gemini 3.6 FlashGLM-5Qwen 3.8 FlashQwen 3.8 27Bself-hosted, rawDeepSeek V4-ProLlama 4 MaverickClaude Haiku 4.517 invented facts
Our finished Max and Mini tiers against the raw models you’d wire up yourself: reliability against cost per reply. Both sit alone in the reliable-and-affordable corner. Your clients get that, under your name.
  1. 17
    AI models tested head-to-head on our real production pipeline.
  2. Top score
    Highest conversation score in the field on one of two judges, ahead of Opus 5 and GPT-5.5.
  3. ¼ the price
    of the premium tier. Every AI action is a flat 0.25 credits on Max, 0.15 on Mini.
Cost per AI action, 12 actions
DM Champ Max0.25 credits, every time
Metered AIspikes 4 to 20× on heavy turns
Read the full benchmark
FAQ

Questions People Ask Before They Start.

Yes. That is who this is for. Ammar, Ryan and Suyash above all started with none, and Jani ran it on his own dead leads first. Build a demo on a business's website in 15 minutes and send them the link.
Start tonight

Tonight: Brand It.
Tomorrow: Send the First Link.

Ammar, Ryan and Suyash all started with one demo and one link. The whole first evening is about half an hour, and the guarantee covers the ninety days after it. Agency plans from $297 a month, half that paid yearly.

Included on Agency plans
FueGenix Playbook Agency $10K MRR Playbook 47 Sales DM Templates
Tonight’s checklist
about 30 min
  • Brand it: domain, logo, colours10 min
  • Chat widget on your own site5 min
  • Paste a business you know15 min
  • Send them the link1 min
First demo link sent
Now the AI does the talking
90-day money-back guarantee, no questions asked