The 2026 buyer’s guide

The Leading White-Label AI Sales Agent for Agencies in 2026

DM Champ is a leading white-label AI sales agent for agencies. Rebrand the dashboard with your logo and domain, set your own client pricing, and resell an AI that books calls and closes deals on WhatsApp, Instagram, Messenger, Telegram, Email, web chat and SMS.

7
Channels in one inbox
Sub-accounts (Agency Unlimited)
$27–$50K+
Deal sizes it handles
100%
Of every client dollar
01Definition

What is a White-Label AI Sales Agent?

The model

An AI product the agency owns the front of.

A white-label AI sales agent is an AI product an agency can rebrand and resell to clients as if the agency built it themselves. The agency sets the price. The client sees the agency’s brand. The agency keeps the difference.

The engine

An AI that actually sells, not an FAQ bot.

DM Champ is built specifically for this model. Every screen the client touches carries the agency’s logo, colours and domain. The AI underneath handles every direct message on WhatsApp, Instagram, Messenger, Telegram, Email, web chat and SMS. It qualifies leads, answers questions, handles objections and books calls.

02The buyer’s checklist

What to Look For in a White-Label AI Sales Agent

Not every platform that calls itself white-label actually is. Here is the seven-point checklist agencies should use when comparing tools in 2026.

  • 01

    Full white-label

    Your logo, your custom domain, your colours and your Stripe account collect the payment. Clients never see the underlying brand.

  • 02

    Sub-accounts per client

    One account per client inside your agency workspace. Switch between them in one click.

  • 03

    Agency-controlled pricing

    You set the monthly price. You keep 100% of every dollar.

  • 04

    Proven at high deal sizes

    Look for real case studies. DM Champ is proven on deals from $27 digital products up to $50,000+ hair-transplant treatments.

  • 05

    Every channel, one inbox

    WhatsApp, Instagram, Messenger, Telegram, Email, web chat and SMS in one place per client.

  • 06

    Self-improving optimisation

    One click that learns from the client’s best-converting conversations and improves the agent.

  • 07

    Bring your own AI key

    BYOK lets your agency or your client pay the AI provider directly so AI calls stop costing platform credits.

Side by side

DM Champ vs GoHighLevel vs ConvoCore vs ManyChat

The same matrix agencies use when shortlisting white-label tools. Cells marked Verify are platform claims we have not yet independently confirmed.

DMC
GHL
ConvoCore
ManyChat
Built specifically for DM automation
Custom domain with auto SSL (Let's Encrypt)
Logo, favicon, colours, app name customisation
partial
limited
Custom SEO title, description, Terms / Privacy URLs
limited
Sub-accounts for clients (unlimited on Agency Unlimited)
Credit reselling at agency-set pricing via Stripe
Webhook auto-recharge (custom payment provider)
AI sales agent (not flow builder)
Comment-to-DM built in
limited
WhatsApp + Instagram + Messenger + Telegram + Email + SMS in one inbox
limited
limited
BYOK (Bring Your Own Anthropic Key)
Custom Functions (AI calls external systems mid-chat)
Assist mode (log into client account without password)
Agency starting price
$297/mo
$497/mo
$220/mo white-label
$15-70/mo
04The revenue math

What Agencies Earn Reselling DM Champ

Two revenue mechanics. Pick one or stack both.

Mechanic 1

Flat client subscriptions

Bill every client, every month.

The agency toolkit comes with the Agency plan at $297 a month: white-label, 10 client accounts, Stripe credit reselling and bring your own AI key. Recommended client pricing: $300 per month per client. The first client covers the plan, and everything you bill after that is margin. Agency Unlimited at $497 a month lifts the cap on client accounts and seats.

$300/mo per clientYou set the priceFirst client covers it
Mechanic 2

Credit reselling (the recurring engine)

Every AI reply is margin.

Set per-credit pricing above the platform minimum. Define credit packages clients buy through your branded Stripe checkout. Every AI conversation burns credits. Auto-recharge tops them up. Your margin lives in the spread between platform credit cost and your sell price, paid every time a client’s AI does its job.

Your markupStripe-collectedAuto-recharge
Mechanic 3

Pick the plan that fits your book

Ten clients, or unlimited.

Agency at $297 a month includes 10 client accounts, then $29 a month for each extra one, plus 1,000 AI credits. Agency Unlimited at $497 a month drops the caps entirely: unlimited client accounts, unlimited seats, 2,500 AI credits and priority support. Past roughly 17 client accounts, Agency Unlimited is the cheaper of the two. Both are half price paid yearly, with a 90-day money-back guarantee on yearly plans.

Agency $297/moUnlimited $497/moHalf price yearly
Pricing

Keep 100% of What You Charge.

Three plans. One runs the AI on your own sales. Two put you in business reselling it under your own brand, at your own price, to as many clients as you can sign. Pay yearly and every plan is half price with a 90-day money-back guarantee, and most agencies see ROI from their first two clients.

Business
For companies running DM Champ on their own sales
$582/year
Billed yearly · works out to $48.50/month · 90-day money-back guarantee
250 AI credits/month · around 500 AI replies included
  • Every channel: WhatsApp, Instagram, Messenger, SMS, Telegram, web chat, email and custom
  • Unlimited AI agents and unlimited contacts
  • Extra AI credits from $0.10 each, with optional auto-recharge
  • Automations, appointment booking and knowledge base
  • API access and webhooks
  • 3 team seats
  • 90-day money-back guarantee on yearly billing
  • For your own business, not for reselling
Get Business yearly
Agency
Resell the AI under your own brand, at your own price
$1,782/year
Billed yearly · works out to $148.50/month · 90-day money-back guarantee
1,000 AI credits/month · around 2,000 AI replies included
  • Everything in Business
  • 10 client accounts included, then $29/month each
  • True white-label: your domain, your branding, your login
  • You set your client pricing and keep the margin
  • 4x the monthly AI credits of Business
  • Bring your own AI key
  • 10 team seats
  • 90-day money-back guarantee on yearly billing
Get Agency yearly
Agency UnlimitedMost popular
Resell without limits: every client, one flat price
$2,982/year
Billed yearly · works out to $248.50/month · 90-day money-back guarantee
2,500 AI credits/month · around 5,000 AI replies included
  • Everything in Agency
  • Unlimited client accounts, no per-account fees
  • 2.5x the monthly AI credits of Agency
  • Unlimited team seats
  • Priority support
  • 90-day money-back guarantee on yearly billing
Agency math

20 clients at $300 a month is $6,000/month coming in, against $497 for the platform, with no per-account fees however many you add. You pick the price, you keep the difference.

Get Agency Unlimited yearly

Every plan includes the AI sales agent, all channels and the optimisation engine. Included credits pay for the AI’s work. Message delivery is separate: on a WhatsApp number we manage, Meta’s fees are charged to your credit balance as you send (from purchased credits, at Meta’s rate plus a small billing fee); connect your own Meta app or Twilio and you pay the carrier directly; SMS runs on your own Twilio account.

FAQ

White-Label AI Sales Agent, FAQ.

They solve different problems. GoHighLevel is a broad do-everything suite (CRM, funnels, automations). DM Champ is purpose-built for DM automation: a focused AI sales agent for direct messages that agencies rebrand and resell. If conversation automation is what you need, DM Champ is the narrower, simpler tool for that job.
Get Started

You Just Saw What This AI Can Do.
Now Imagine Selling It.

Pick a plan, set up your first client’s AI sales agent in 15 minutes, white-label it, and keep 100% of every dollar. Agency plans start at $297 a month, or half that paid yearly.

Cancel anytime on monthly 90-day money-back on yearly Set up in 15 min