The 2026 buyer’s guide

The Leading White-Label AI Sales Agent for Agencies in 2026

DM Champ is a leading white-label AI sales agent for agencies. Rebrand the dashboard with your logo and domain, set your own client pricing, and resell an AI that books calls and closes deals on WhatsApp, Instagram, Messenger, Telegram, Email, web chat and SMS.

7
Channels in one inbox
Sub-accounts (Agency)
$27–$50K+
Deal sizes it handles
100%
Of every client dollar
01Definition

What is a White-Label AI Sales Agent?

The model

An AI product the agency owns the front of.

A white-label AI sales agent is an AI product an agency can rebrand and resell to clients as if the agency built it themselves. The agency sets the price. The client sees the agency’s brand. The agency keeps the difference.

The engine

An AI that actually sells, not an FAQ bot.

DM Champ is built specifically for this model. Every screen the client touches carries the agency’s logo, colours and domain. The AI underneath handles every direct message on WhatsApp, Instagram, Messenger, Telegram, Email, web chat and SMS. It qualifies leads, answers questions, handles objections and books calls.

02The buyer’s checklist

What to Look For in a White-Label AI Sales Agent

Not every platform that calls itself white-label actually is. Here is the seven-point checklist agencies should use when comparing tools in 2026.

  • 01

    Full white-label

    Your logo, your custom domain, your colours and your Stripe account collect the payment. Clients never see the underlying brand.

  • 02

    Sub-accounts per client

    One account per client inside your agency workspace. Switch between them in one click.

  • 03

    Agency-controlled pricing

    You set the monthly price. You keep 100% of every dollar.

  • 04

    Proven at high deal sizes

    Look for real case studies. DM Champ is proven on deals from $27 digital products up to $50,000+ hair-transplant treatments.

  • 05

    Every channel, one inbox

    WhatsApp, Instagram, Messenger, Telegram, Email, web chat and SMS in one place per client.

  • 06

    Self-improving optimisation

    One click that learns from the client’s best-converting conversations and improves the agent.

  • 07

    Bring your own AI key

    BYOK lets your agency or your client pay the AI provider directly so AI calls stop costing platform credits.

Side by side

DM Champ vs GoHighLevel vs ConvoCore vs ManyChat

The same matrix agencies use when shortlisting white-label tools. Cells marked Verify are platform claims we have not yet independently confirmed.

DMC
GHL
ConvoCore
ManyChat
Built specifically for DM automation
Custom domain with auto SSL (Let's Encrypt)
Logo, favicon, colours, app name customisation
partial
limited
Custom SEO title, description, Terms / Privacy URLs
limited
Sub-accounts for clients (unlimited on Agency monthly)
Credit reselling at agency-set pricing via Stripe
Webhook auto-recharge (custom payment provider)
AI sales agent (not flow builder)
Comment-to-DM built in
limited
WhatsApp + Instagram + Messenger + Telegram + Email + SMS in one inbox
limited
limited
BYOK (Bring Your Own Anthropic Key)
Custom Functions (AI calls external systems mid-chat)
Assist mode (log into client account without password)
AppSumo lifetime deal
Agency starting price
$497/mo
$497/mo
$220/mo white-label
$15-70/mo
04The revenue math

What Agencies Earn Reselling DM Champ

Two revenue mechanics. Pick one or stack both.

Mechanic 1

Flat client subscriptions

Buy once. Bill forever.

Get the agency toolkit once with the AppSumo lifetime deal (Tier 6, $999): white-label, unlimited sub-accounts and Stripe credit reselling, all permanent with no recurring platform fee. Recommended client pricing: $300 per month per client. With no monthly platform cost, every client dollar is margin from day one. Prefer to subscribe instead? The $497/mo Agency plan is the alternative.

$300/mo per clientNo platform fee100% margin
Mechanic 2

Credit reselling (the recurring engine)

Every AI reply is margin.

Set per-credit pricing above the platform minimum. Define credit packages clients buy through your branded Stripe checkout. Every AI conversation burns credits. Auto-recharge tops them up. Your margin lives in the spread between platform credit cost and your sell price, paid every time a client’s AI does its job.

Your markupStripe-collectedAuto-recharge
Mechanic 3

Own it with the AppSumo lifetime deal

Pay once. Keep it for life.

The AppSumo lifetime deal is the recommended way to run an agency on DM Champ. White-labeling is included from Tier 3 ($229). Tier 6 ($999) is the full agency toolkit, all permanent: white-label, unlimited sub-accounts and Stripe credit reselling, with no recurring platform fee. Top up credits as needed, or use BYOK with your own AI key. Every recurring client dollar after that is margin.

Tier 3+: White-labelTier 6: Unlimited subsOne-time, lifetime
Pricing

Start Free. Keep 100% of What You Charge.

The best way in is the AppSumo lifetime deal: pay once, own it forever, and resell to clients with no recurring platform fee. The monthly plans below are here if you would rather subscribe than buy once. Most agencies see ROI from their first two clients.

Starter
For your own business
$27/month
Billed monthly · cancel anytime
Enough for about 50 chats
  • 50 free credits per month
  • WhatsApp and Web Chat only
  • 20k character instructions limit
  • 20 AI responses per chat
  • Incoming campaigns
  • Unlimited contacts
  • One-click optimize campaign
  • Voice note understanding
Start free trial
Growth
For growing businesses
$97/month
Billed monthly · cancel anytime
Enough for about 200 chats
  • 200 free credits per month
  • WhatsApp, Web Chat, Instagram, Messenger, Telegram, Email
  • 50k character instructions limit
  • 50 AI responses per chat
  • Outgoing campaigns
  • Contact tagging
  • Image understanding
  • Reply to comments
  • AI appointment booking
  • Everything in Starter
Start free trial
Pro
For serious sellers
$297/month
Billed monthly · cancel anytime
Enough for about 500 chats
  • 500 free credits per month
  • Custom channel support
  • 100k character instructions limit
  • Unlimited AI responses
  • Combined campaigns
  • Document understanding
  • Video understanding
  • Automatic follow-ups
  • Real-time web search
  • Custom functions
  • Webhooks and API access
  • Advanced mode
  • Everything in Growth
Start free trial
AgencyMonthly option
For agencies who prefer to subscribe instead of buying the lifetime deal
$497/month
Or own the same agency toolkit forever with the AppSumo lifetime deal
Includes 1,000 credits/month · enough for about 1000 chats
  • 1,000 free credits per month
  • Unlimited sub-accounts
  • White labeling (logo · domain · colours)
  • Agency-controlled client pricing
  • Dedicated onboarding + support
  • Everything in Pro
Start the Agency tier
AppSumo Lifetime Deal

The Best Way In: Buy Once on AppSumo.

DM Champ is on AppSumo with a lifetime deal across 6 plans, $59 to $999. Pay once, get lifetime access plus every future Pro-plan update, backed by a 60-day money-back guarantee. Sub-account allowance scales with the plan you buy. Most agencies start on Plan 3 ($229) to unlock white-labeling and sub-accounts; Plan 6 ($999) gets you unlimited sub-accounts and the full agency toolkit (white-label, sub-accounts and Stripe credit reselling), all permanent with no recurring fee.

View on AppSumo
AppSumo PlanSub-Accounts
Plan 10
Plan 23
Plan 3Agency start10
Plan 420
Plan 5100
Plan 6Unlimited

All plans include the AI sales agent, every DM channel and the optimisation engine. Lifetime deals available on AppSumo.

FAQ

White-Label AI Sales Agent, FAQ.

They solve different problems. GoHighLevel is a broad do-everything suite (CRM, funnels, automations). DM Champ is purpose-built for DM automation: a focused AI sales agent for direct messages that agencies rebrand and resell. If conversation automation is what you need, DM Champ is the narrower, simpler tool for that job.
Get Started

You Just Saw What This AI Can Do.
Now Imagine Selling It.

Grab the AppSumo lifetime deal, set up your first client’s AI sales agent in 15 minutes, white-label it, and keep 100% of every dollar. Prefer to subscribe? The monthly plans work too.

Free 14-day trial Cancel anytime Set up in 15 min