DM Champ Pricing. Pay Once on AppSumo. Keep 100% of What You Charge.
The best way to get DM Champ is the AppSumo lifetime deal: one payment, lifetime access, all future Pro updates included, and a 60-day money-back guarantee. Six tiers run from $59 to $999. White-label and client reselling are built in from Tier 3, and Tier 6 unlocks unlimited sub-accounts plus the full agency toolkit, all permanent with no recurring platform fee. Prefer to subscribe instead? Monthly plans run from $27 to $497. BYOK drops AI ops to zero credits.
Start Free. Keep 100% of What You Charge.
The best way in is the AppSumo lifetime deal: pay once, own it forever, and resell to clients with no recurring platform fee. The monthly plans below are here if you would rather subscribe than buy once. Most agencies see ROI from their first two clients.
- ✓ 50 free credits per month
- ✓ WhatsApp and Web Chat only
- ✓ 20k character instructions limit
- ✓ 20 AI responses per chat
- ✓ Incoming campaigns
- ✓ Unlimited contacts
- ✓ One-click optimize campaign
- ✓ Voice note understanding
- ✓ 200 free credits per month
- ✓ WhatsApp, Web Chat, Instagram, Messenger, Telegram, Email
- ✓ 50k character instructions limit
- ✓ 50 AI responses per chat
- ✓ Outgoing campaigns
- ✓ Contact tagging
- ✓ Image understanding
- ✓ Reply to comments
- ✓ AI appointment booking
- ✓ Everything in Starter
- ✓ 500 free credits per month
- ✓ Custom channel support
- ✓ 100k character instructions limit
- ✓ Unlimited AI responses
- ✓ Combined campaigns
- ✓ Document understanding
- ✓ Video understanding
- ✓ Automatic follow-ups
- ✓ Real-time web search
- ✓ Custom functions
- ✓ Webhooks and API access
- ✓ Advanced mode
- ✓ Everything in Growth
- ✓ 1,000 free credits per month
- ✓ Unlimited sub-accounts
- ✓ White labeling (logo · domain · colours)
- ✓ Agency-controlled client pricing
- ✓ Dedicated onboarding + support
- ✓ Everything in Pro
The Best Way In: Buy Once on AppSumo.
DM Champ is on AppSumo with a lifetime deal across 6 plans, $59 to $999. Pay once, get lifetime access plus every future Pro-plan update, backed by a 60-day money-back guarantee. Sub-account allowance scales with the plan you buy. Most agencies start on Plan 3 ($229) to unlock white-labeling and sub-accounts; Plan 6 ($999) gets you unlimited sub-accounts and the full agency toolkit (white-label, sub-accounts and Stripe credit reselling), all permanent with no recurring fee.
View on AppSumo| AppSumo Plan | Sub-Accounts |
|---|---|
| Plan 1 | 0 |
| Plan 2 | 3 |
| Plan 3Agency start | 10 |
| Plan 4 | 20 |
| Plan 5 | 100 |
| Plan 6 | Unlimited |
All plans include the AI sales agent, every DM channel and the optimisation engine. Lifetime deals available on AppSumo.
Credit pricing, explainedHow Credits Actually Work
One credit costs $0.10. Each AI thinking cycle costs 1 credit. Channel costs (WhatsApp delivery, phone numbers) are pass-through with no markup.
AI work is billed in credits at $0.10 each.
- AI response
1 credit per AI turn (one thinking cycle, regardless of how many message bubbles it sends back).
- AI tool use
1 credit per tool call: appointment booking, web search, custom functions, campaign generation, FAQ generation.
- WhatsApp Web connection
50 credits per month per connected WhatsApp Web number. Covers the private server and dedicated proxy.
- Credit add-on packs
1 credit = $0.10. Buy packs from your dashboard at any time. Purchased credits roll over month to month.
Channel infrastructure billed at provider cost.
- WhatsApp Business API messages
0.05 credits per message (Twilio passthrough). Live rate shown in the dashboard.
- WhatsApp templates
Meta's published per-template send rate. No markup. Live rate shown before send.
- Phone numbers
Twilio rate card with no markup. Monthly number rental shown in the dashboard before you commit.
- SMS messages (bring your own Twilio)
SMS runs on your own Twilio account (or use your own Android phone as the sender). Connect your Twilio credentials and Twilio bills you directly per segment, including A2P 10DLC brand/campaign registration filed under your own business. DM Champ does not provision SMS numbers, meter SMS, or add a platform charge for the send. (Numbers bought through DM Champ are WhatsApp-only.)
Pay Anthropic Directly. Zero Credits on AI Ops.
BYOK (Bring Your Own Key) lets Pro, Agency and AppSumo Tier 2+ customers connect their own Anthropic API key. Every AI operation (chat responses, FAQ generation, tool use, campaign optimisation, web search) becomes free of credit charges. You pay Anthropic directly for the AI work. Channel infrastructure costs (WhatsApp Web proxy fee, per-message WhatsApp delivery fees) still apply.
- Available on Pro and Agency tiers (and AppSumo Tier 2+)
- Connect your own Anthropic API key in settings
- All AI ops run on your Anthropic account at zero credit cost
- Channel pass-through fees still apply (WhatsApp Web proxy fee, per-message WhatsApp delivery, bought numbers). SMS is billed entirely by your own Twilio account, so you pay Twilio directly, with no DM Champ charge for the send
- Anthropic BYOK only. We do not support OpenAI BYOK (tool-use reliability isn't there yet)
- Whether BYOK is cheaper than credits depends on volume and conversation complexity
BYOK is a billing model that gives you direct control over AI spend rather than a guaranteed cost reducer. Whether BYOK costs less than credits depends on your volume and conversation complexity.
Pricing, in detail.
You Just Saw What This AI Can Do.
Now Imagine Selling It.
Grab the AppSumo lifetime deal, set up your first client’s AI sales agent in 15 minutes, white-label it, and keep 100% of every dollar. Prefer to subscribe? The monthly plans work too.