DM Champ is the white-label AI sales agent agencies resell to clients. Every feature on this page is built around one outcome: book the call and close the sale inside Instagram, WhatsApp, Messenger, web chat and SMS DMs. Pick a feature to see how it works on each tier from Starter to Agency.
The Agency tier unlocks the features that only matter when you are reselling AI to clients: custom domain, sub-accounts, credit reselling via Stripe, BYOK with Anthropic, and the AppSumo lifetime deal. Every other tier covers the AI agent itself and the channels you connect.
The full menuEach page below covers what the feature does, how it shows up in the dashboard, how agencies use it for clients, and FAQs.

The agent itself. What it understands, how it gets smarter, how it fills knowledge gaps mid-conversation.

Where the AI lives. One agent across Instagram, WhatsApp, Messenger, web chat and SMS in one inbox.

What the AI does inside the conversation. Books calls, runs comment-to-DM funnels, handles outbound campaigns, closes high-ticket deals.

The features only on the Agency tier. White-label dashboard, sub-accounts, credit reselling, agency dashboard rollup.
What unlocks whereEvery feature mapped to the tier where it activates. Pricing details on the pricing page.
| Feature | Starter $27 | Growth $97 | Pro $297 | Agency $497 |
|---|---|---|---|---|
| AI sales agent | ✓ | ✓ | ✓ | ✓ |
| Channels | 1 | 3 | unlimited | unlimited |
| AI responses per chat | 20 | 50 | unlimited | unlimited |
| AI memory window | 20k | 50k | 75k | 100k |
| Free monthly AI credits | 50 | 200 | 500 | 1,000 |
| Voice note understanding | ✓ | ✓ | ✓ | ✓ |
| Image understanding | · | ✓ | ✓ | ✓ |
| Video + document understanding | · | · | ✓ | ✓ |
| AI appointment booking | · | ✓ | ✓ | ✓ |
| Reply-to-comments | · | ✓ | ✓ | ✓ |
| Automatic follow-ups | · | ✓ | ✓ | ✓ |
| Real-time web search | · | ✓ | ✓ | ✓ |
| WhatsApp Web channel | · | · | ✓ | ✓ |
| Webhooks + API access | · | · | ✓ | ✓ |
| Custom Functions | · | · | ✓ | ✓ |
| BYOK (Anthropic key) | · | · | ✓ | ✓ |
| Advanced Mode | · | · | ✓ | ✓ |
| Unlimited sub-accounts | · | · | · | ✓ |
| Full white-label | · | · | · | ✓ |
| Credit reselling via Stripe | · | · | · | ✓ |
See full pricing for credit packs and add-ons.
The same AI agent that closes $40K deals in DMs is one click away. No signup, no demo call - open the chat, push back, see if you can break it.