Every DM Champ Feature, in One Place. Built for Agencies, Founders and Closers.
DM Champ is the white-label AI sales agent agencies resell to clients. Every feature on this page is built around one outcome: book the call and close the sale inside Instagram, WhatsApp, Messenger, web chat and SMS DMs. Pick a feature to see how it works on each tier from Starter to Agency.
The AppSumo lifetime deal is the cheapest way to unlock the features that only matter when you are reselling AI to clients: white-label custom domain from Tier 3 ($229), and the full agency toolkit - unlimited sub-accounts, credit reselling via Stripe and BYOK with Anthropic - on Tier 6 ($999), all one-time with no recurring platform fee. If you would rather subscribe than buy once, the monthly Agency plan ($497/mo) bundles the same toolkit. Every other tier covers the AI agent itself and the channels you connect.
The full menuEvery Feature That Makes DM Champ Different
Each page below covers what the feature does, how it shows up in the dashboard, how agencies use it for clients, and FAQs.
The agent itself. What it understands, how it gets smarter, how it fills knowledge gaps mid-conversation.
Where the AI lives. One agent across Instagram, WhatsApp, Messenger, web chat and SMS in one inbox.
What the AI does inside the conversation. Books calls, runs comment-to-DM funnels, handles outbound campaigns, closes high-ticket deals.
The features for reselling AI to clients. White-label dashboard, sub-accounts, credit reselling, agency dashboard rollup - included permanently via the AppSumo lifetime deal (white-label from Tier 3, the full toolkit on Tier 6), or on the monthly Agency plan.
What unlocks whereTier Availability Matrix
Every feature mapped to the tier where it activates. Pricing details on the pricing page.
| Feature | Starter $27 | Growth $97 | Pro $297 | Agency $497 |
|---|---|---|---|---|
| AI sales agent | ✓ | ✓ | ✓ | ✓ |
| Channels | 1 | 3 | unlimited | unlimited |
| AI responses per chat | 20 | 50 | unlimited | unlimited |
| AI memory window | 20k | 50k | 75k | 100k |
| Free monthly AI credits | 50 | 200 | 500 | 1,000 |
| Voice note understanding | ✓ | ✓ | ✓ | ✓ |
| Image understanding | · | ✓ | ✓ | ✓ |
| Video + document understanding | · | · | ✓ | ✓ |
| AI appointment booking | · | ✓ | ✓ | ✓ |
| Reply-to-comments | · | ✓ | ✓ | ✓ |
| Automatic follow-ups | · | ✓ | ✓ | ✓ |
| Real-time web search | · | ✓ | ✓ | ✓ |
| WhatsApp Web channel | · | · | ✓ | ✓ |
| Webhooks + API access | · | · | ✓ | ✓ |
| Custom Functions | · | · | ✓ | ✓ |
| BYOK (Anthropic key) | · | · | ✓ | ✓ |
| Advanced Mode | · | · | ✓ | ✓ |
| Full white-label | · | · | LTD Tier 3+ | ✓ |
| Unlimited sub-accounts | · | · | LTD Tier 6 | ✓ |
| Credit reselling via Stripe | · | · | LTD Tier 6 | ✓ |
White-label, sub-accounts and credit reselling are also included permanently via the AppSumo lifetime deal (white-label from Tier 3, the full agency toolkit on Tier 6) - the monthly Agency column is just the subscribe-instead-of-buy-once option. See full pricing for credit packs and add-ons.
Cross-Feature FAQs.
Meet the Closer. Then Decide.
The same AI agent built to qualify and close high-ticket deals in DMs is one click away. No signup, no demo call - open the chat, push back, see if you can break it.