How much data does it need to be useful?

Roughly 50 to 100 conversations gives the first useful suggestions. The more you run, the better the suggestions get.

Can I roll back an optimisation?

Yes. Every change is versioned. Roll back to a previous configuration with one click.

Does it learn from my best human reps?

Indirectly. If your reps take over and close conversations, the optimiser sees the closed-won outcome and looks at the AI's prior context to figure out what worked.

Can I disable optimisation on a sub-account?

Yes. Toggle it off per workspace if a client wants their AI frozen.

Can I really resell DM Champ to my clients?

Yes. The Agency tier is built exactly for this. You rebrand the dashboard, set sub-accounts per client, pick what you charge them, and keep 100% of every dollar.

Do my clients ever see the DM Champ brand?

No. Full white-label means your logo, your domain, your branding. They will never know DM Champ exists.

How long does it take to set up a client?

About 15 minutes. Paste their website URL, pick their channels, hand them the dashboard. The AI is ready before your kickoff call ends.

Which channels does it cover?

WhatsApp (Business API and WhatsApp Web), Instagram DMs, Facebook Messenger, website chat and SMS. All in one inbox per client. iMessage and Telegram are coming soon.

Can the AI really close $40,000+ deals?

Yes. The conversation at the top of this page is a real one. Our founder used the internal version of this AI to take FueGenix from $5M to $10M in 12 months.

Can I bring my own AI key?

Yes, with your own Anthropic API key. BYOK is available on Pro and Agency tiers (and AppSumo Tier 2+). All AI operations stop costing credits, you pay Anthropic directly. We don't support OpenAI BYOK because their tool-use reliability isn't there yet.

Is there a lifetime deal?

Yes. DM Champ is on AppSumo with a lifetime deal across all tiers, including Agency.

How much can I charge my clients?

Most agencies charge $200-$500 per month per client. High-ticket niches (clinics, coaches, agencies, real estate) often charge $500+.

One Click. The AI Gets Smarter.

DM Champ includes a one-click optimisation engine. It analyses every conversation, finds the patterns that lead to booked calls and closed deals, and updates the AI sales agent automatically. The longer it runs, the better it converts. Works across WhatsApp, Instagram, Messenger, web chat and SMS.

See Pricing & Start Trial See the Agency tier

50-100

Convos to first signal

One-click

Approve or reject

Versioned

Roll back any change

See it move

Conversion31%

Auto-tuning 1/4 plays

What it does

Mines Your Wins, Rewrites the Bot

The optimisation engine looks at every conversation that ended in a booked call or a closed sale, identifies the patterns (which objections, which opener, which qualifying questions) and rewrites the bot's FAQ and instructions to reuse those patterns. It also looks at conversations that died and removes language that correlates with drop-off.

Reads every closed-won and closed-lost thread
Updates FAQs with answers that correlate with bookings
Suggests new qualifying questions based on what worked
Flags openers that under-perform

Inside the dashboard

Review Suggestions Before They Go Live

The optimiser does not push changes silently. Every suggestion shows up in the dashboard with the evidence: which conversations led to the suggestion, what it would change, what it expects the lift to be. Approve or reject in one click. Roll back later if you want.

Runs on these channels

WhatsAppInstagramMessengerWeb chatSMS

Available on tiers

Starter

Growth

Pro

Agency

For agencies

Run Optimisation Per Client

Each sub-account has its own optimisation history. Tune one client's AI to be more aggressive on price, another to lean into urgency, a third to defer to humans more often. Use Assist mode to log into a sub-account, run the optimiser, and report the results back to the client in their next monthly review.

Single brand

On Pro tier

Run the feature on your own brand with BYOK, the full inbox and the optimisation engine on one workspace.

BYOK1 workspacePro tier

Agency tier

Across every client

Copy a proven configuration from your reference workspace into every new client sub-account, then resell at any markup.

White-label50 sub-accountsCredit reselling

FAQ

Frequently Asked.

It analyses automatically. Changes never deploy without your approval. You see a diff and a one-click approve / reject.

Get Started

You Just Saw What This AI Can Do.
Now Imagine Selling It.

Set up your first client’s AI sales agent in 15 minutes. White-label it. Charge monthly. Keep 100% of every dollar.

Start TrialSee Pricing & Start Trial

✓ Free 14-day trial✓ Cancel anytime✓ Set up in 15 min