
DM Champ's AI sales agent can search the web mid-conversation. When a prospect asks for information not in the knowledge base (shipping policies, location-specific pricing, current availability), the AI fetches the answer and continues the conversation. Reduces the "let me check and get back to you" pattern that kills DM conversions.
What it doesNo knowledge base is complete. Prospects ask for information you forgot to add: store hours in a city you only opened last week, a competitor's price, a public regulation, the address of your nearest location. Instead of guessing or stalling, the AI runs a search, finds the public answer, and continues the conversation with a cited fact.
Inside the dashboardEvery web search the AI runs is logged on the conversation. You can see the query, the sources it pulled from, and what it included in the reply. If a search produces a wrong answer, you correct it once and the bot's FAQ is updated to use the correct value next time.
For agenciesClients constantly ask agencies to update the bot's knowledge base when their offer changes. With web search, less of that maintenance is required: the AI fills gaps on the fly. Combined with one-click optimisation, the FAQ keeps current with much less hand-holding.

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