
AI Agents are reusable personas. Build one agent with its instructions, playbook, primary language, active hours, tags, follow-ups, media, knowledge and abilities, then use it across every channel, entry point and broadcast. Paste your website URL and DM Champ reads it and drafts the agent in about 2 minutes. Unlimited agents on every plan.
What it doesInstead of configuring a separate bot for every place a conversation starts, you build one agent and point things at it. The agent carries its own instructions and playbook, its primary language, the hours it is active, the tags it applies, its follow-up behaviour, the media it can send, its knowledge and its abilities. Reuse it across channels, entry points and broadcasts, duplicate it for a variant, rename it, or run bulk actions across the ones you have.
Inside the dashboardEvery change starts as a draft. Test it in the Try Out playground, which does not cost credits, and publish it to live only when it behaves the way you want. Live conversations never see a half-finished edit, so you can rewrite an agent in the middle of a busy day without anyone chatting to a broken version of it.
Entry pointsEntry Points decide which agent picks up a new conversation: the channel default, a specific WhatsApp number, a keyword, an Instagram comment, a Facebook comment, or an Instagram follower. The Who Answers New Conversations panel shows the routing per channel and flags any channel where nobody is answering, so a connected channel cannot quietly sit there with no agent on it.

Run the feature on your own brand with the full inbox and the optimisation engine on one workspace.

Copy a proven configuration from your reference workspace into every new client sub-account, then resell at any markup.
The same AI agent that closes $40K deals in DMs is one click away. No signup, no demo call - open the chat, push back, see if you can break it.