What's a reasonable markup?

2-3× is the SMMA standard. At $0.01 wholesale and a 2.5× markup, you sell at $0.025/credit. Premium niches happily pay 4-5× because they're not comparing against wholesale.

Should I mark up credits or just the retainer?

Both. Retainer covers your time and base margin; credit reselling scales with usage. Clients who use more get charged more - fair and self-balancing.

What if a client uses way more credits than expected?

That's the upside. Credit reselling is purely usage-based, so a heavy-traffic month means a bigger margin month with zero extra work on your side.

Is credit reselling available on AppSumo tiers?

Credit reselling via your own Stripe is an Agency-tier feature on the monthly plan. AppSumo lifetime tiers include the sub-account architecture (3 / 10 / 20 / 100 / Unlimited from Plan 2 to Plan 6) but not the Stripe credit reselling layer - that one stays on the $497/mo Agency plan.

Can I really resell DM Champ to my clients?

Yes. The Agency tier is built exactly for this. You rebrand the dashboard, set sub-accounts per client, pick what you charge them, and keep 100% of every dollar.

Do my clients ever see the DM Champ brand?

No. Full white-label means your logo, your domain, your branding. They will never know DM Champ exists.

How long does it take to set up a client?

About 15 minutes. Paste their website URL, pick their channels, hand them the dashboard. The AI is ready before your kickoff call ends.

Which channels does it cover?

WhatsApp (Business API and WhatsApp Web), Instagram DMs, Facebook Messenger, website chat and SMS. All in one inbox per client. iMessage and Telegram are coming soon.

Can the AI really close $40,000+ deals?

Yes. The conversation at the top of this page is a real one. Our founder used the internal version of this AI to take FueGenix from $5M to $10M in 12 months.

Can I bring my own AI key?

Yes, with your own Anthropic API key. BYOK is available on Pro and Agency tiers (and AppSumo Tier 2+). All AI operations stop costing credits, you pay Anthropic directly. We don't support OpenAI BYOK because their tool-use reliability isn't there yet.

Is there a lifetime deal?

Yes. DM Champ is on AppSumo with a lifetime deal across all tiers, including Agency.

How much can I charge my clients?

Most agencies charge $200-$500 per month per client. High-ticket niches (clinics, coaches, agencies, real estate) often charge $500+.

Free tool · No signup

Credit Reselling Markup. The Extra Margin Layer.

The DM Champ Credit Reselling Markup Calculator shows agencies the extra monthly profit they earn by reselling AI credits at their own price via Stripe - on top of the monthly retainer. Input wholesale cost, markup multiplier and credit usage. Free, no signup. Built for white-label DM Champ agencies. Powered by dmchamp.com.

See the Agency tier ← All free tools

Stacking margin

Credit reselling markup calculator

Inputs

Your cost per credit

$

DM Champ wholesale rate is typically $0.01/credit.

Markup multiplier2.5×

1.5×5×

2-3× is the SMMA standard. 4-5× for premium niches.

Credits used / client / month3,000 credits

500 credits20,000 credits

Number of clients10 clients

1 clients50 clients

Results

Your sell price / credit

$0.03

Margin per client / month

$45.00

$75.00 rev − $30.00 cost.

Annual margin per client

$540

Annual margin @ 10 clients

$5,400

💸

At 2.5× markup with 3,000 credits/mo per client, you net $45.00/mo per client on credit reselling alone - on top of your monthly retainer. That's $5,400/yr across 10 clients.

FAQ

Frequently Asked.

Agency-tier accounts can set their own per-credit price via Stripe. Sub-accounts buy credits at your rate; you keep the spread between your DM Champ wholesale cost and your retail price.

Skip the math. Talk to the AI.

Meet the Closer. Then Decide.

The same AI agent that closes $40K deals in DMs is one click away. No signup, no demo call - open the chat, push back, see if you can break it.

Try the Demo →Try the Live Demo →See the Agency tier

✓ No signup✓ No card✓ Talk to it like a real prospect