Why include support hours in the calculation?

Most agencies forget. If you spend 2 hours/mo on each client at $40/hr, that's $80 of labour cost. On a $300/mo client, that drops margin from 85% to ~58% - material.

How do I lower my AI credit cost per client?

Use the Economy AI model tier (0.5 credits/msg vs 1.0), tighten the bot active hours, set the max-messages-per-contact limit, and use BYOK with your own Anthropic key (Anthropic only - OpenAI BYOK is not supported).

Does this include credit reselling profit?

No - this just measures your monthly fee minus your direct cost. Credit reselling profit sits on top, usually $50-$200/mo extra per active client at a 2-3× markup.

What's the lowest viable fee?

$197-$250/mo for a single-channel setup with low message volume. Below that, support time and credit cost eat too much. Most premium niches start at $497-$997/mo.

Can I really resell DM Champ to my clients?

Yes. The Agency tier is built exactly for this. You rebrand the dashboard, set sub-accounts per client, pick what you charge them, and keep 100% of every dollar.

Do my clients ever see the DM Champ brand?

No. Full white-label means your logo, your domain, your branding. They will never know DM Champ exists.

How long does it take to set up a client?

About 15 minutes. Paste their website URL, pick their channels, hand them the dashboard. The AI is ready before your kickoff call ends.

Which channels does it cover?

WhatsApp (Business API and WhatsApp Web), Instagram DMs, Facebook Messenger, website chat and SMS. All in one inbox per client. iMessage and Telegram are coming soon.

Can the AI really close $40,000+ deals?

Yes. The conversation at the top of this page is a real one. Our founder used the internal version of this AI to take FueGenix from $5M to $10M in 12 months.

Can I bring my own AI key?

Yes, with your own Anthropic API key. BYOK is available on Pro and Agency tiers (and AppSumo Tier 2+). All AI operations stop costing credits, you pay Anthropic directly. We don't support OpenAI BYOK because their tool-use reliability isn't there yet.

Is there a lifetime deal?

Yes. DM Champ is on AppSumo with a lifetime deal across all tiers, including Agency.

How much can I charge my clients?

Most agencies charge $200-$500 per month per client. High-ticket niches (clinics, coaches, agencies, real estate) often charge $500+.

Free tool · No signup

Agency Profit Margin. Your Real Take-Home.

The DM Champ Agency Profit Margin Calculator strips out AI credit cost, your share of the Agency tier and your support time so you see the real number per client. Input revenue, costs and hours. Free, no signup. Used by agencies reselling DM Champ on Instagram, WhatsApp and Facebook DMs. Powered by dmchamp.com.

See the Agency tier ← All free tools

True margin

Agency profit margin calculator

Inputs

Revenue per client / month

$

AI credit cost / client / month

$

DM Champ credits are typically $20-$50 per active client.

Agency tier share / client

$

At 10 clients, $497 ÷ 10 = ~$50.

Support time / client / month2 hrs

0 hrs10 hrs

Your hourly rate

$/hr

Number of clients10 clients

1 clients50 clients

Results

Net margin

45.0%

$135 per client per month.

Profit per client

$135

After $165 in costs.

Total cost per client

$165

Annual profit @ 10 clients

$16,200

📊

Decent margin at 45%, but tight. Reduce support hours, raise the monthly fee, or batch onboarding to lift this above 60%.

FAQ

Frequently Asked.

60-80% net margin is realistic with DM Champ. Software-style products beat services because you're not selling labour by the hour. Sub-60% means support is eating you alive or you're underpriced.

Skip the math. Talk to the AI.

Meet the Closer. Then Decide.

The same AI agent that closes $40K deals in DMs is one click away. No signup, no demo call - open the chat, push back, see if you can break it.

Try the Demo →Try the Live Demo →See the Agency tier

✓ No signup✓ No card✓ Talk to it like a real prospect