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Agency Lifetime Value. What Each Client Is Really Worth.

The DM Champ Agency LTV Calculator shows lifetime value per client at multiple churn rates so you can see how much each retention point is actually worth. Input monthly fee, churn and margin. Free, no signup. Built for white-label DM Champ agencies on Instagram, WhatsApp and Facebook DMs. Powered by dmchamp.com.

Per-client lifetime value

Agency LTV calculator

Inputs
$400
$100$2,000
5.0%
020
75%
2095
Results
LTV per client
$6,000
At 5% monthly churn, 75% margin.
Avg client lifespan
20 mo
LTV by churn rate
0% churn (capped at 10yr)$36,000
3% monthly churn$10,000
5% monthly churn$6,000
10% monthly churn$3,000
♻️
At $400/mo and 5% monthly churn, each client is worth $6,000 over their lifetime. Cutting churn from 5% to 3% would lift LTV to $10,000 - same product, same fee, just stickier.
FAQ

Frequently Asked.

$8-$25K per client is the typical range. $400/mo × 75% margin × 20-month lifespan = $6K LTV. Premium niches at $1,000/mo can hit $30K+ LTV per client.
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