Churn is the percentage of clients who cancel each month. 5% monthly churn means average client stays 20 months. 10% monthly churn means 10 months. Compounds fast.

Why does LTV matter more than monthly fee?

Because acquisition cost is paid once but LTV is what funds the business. A $300/mo client at 3% churn is worth more than a $600/mo client at 10% churn.

How do I improve LTV without raising prices?

Cut churn. Lock in 6-12 month agreements, build the FAQ properly in the first 30 days, send weekly automated booked-appointments reports, and use multi-channel coverage so the client never thinks 'this is just IG DMs'.

Does LTV include credit reselling margin?

Yes - bake it into the gross margin input. If your retainer-only margin is 70% and credit reselling adds 10% on top, use 80% margin here.

Can I really resell DM Champ to my clients?

Yes. The Agency tier is built exactly for this. You rebrand the dashboard, set sub-accounts per client, pick what you charge them, and keep 100% of every dollar.

Do my clients ever see the DM Champ brand?

No. Full white-label means your logo, your domain, your branding. They will never know DM Champ exists.

How long does it take to set up a client?

About 15 minutes. Paste their website URL, pick their channels, hand them the dashboard. The AI is ready before your kickoff call ends.

Which channels does it cover?

WhatsApp (Business API and WhatsApp Web), Instagram DMs, Facebook Messenger, website chat and SMS. All in one inbox per client. iMessage and Telegram are coming soon.

Can the AI really close $40,000+ deals?

Yes. The conversation at the top of this page is a real one. Our founder used the internal version of this AI to take FueGenix from $5M to $10M in 12 months.

Can I bring my own AI key?

Yes, with your own Anthropic API key. BYOK is available on Pro and Agency tiers (and AppSumo Tier 2+). All AI operations stop costing credits, you pay Anthropic directly. We don't support OpenAI BYOK because their tool-use reliability isn't there yet.

Is there a lifetime deal?

Yes. DM Champ is on AppSumo with a lifetime deal across all tiers, including Agency.

How much can I charge my clients?

Most agencies charge $200-$500 per month per client. High-ticket niches (clinics, coaches, agencies, real estate) often charge $500+.

Free tool · No signup

Agency Lifetime Value. What Each Client Is Really Worth.

The DM Champ Agency LTV Calculator shows lifetime value per client at multiple churn rates so you can see how much each retention point is actually worth. Input monthly fee, churn and margin. Free, no signup. Built for white-label DM Champ agencies on Instagram, WhatsApp and Facebook DMs. Powered by dmchamp.com.

See the Agency tier ← All free tools

Per-client lifetime value

Agency LTV calculator

Inputs

Monthly fee per client$400

$100$2,000

Monthly churn rate5.0%

020

Gross margin75%

2095

Results

LTV per client

$6,000

At 5% monthly churn, 75% margin.

Avg client lifespan

20 mo

LTV by churn rate

0% churn (capped at 10yr)$36,000

3% monthly churn$10,000

5% monthly churn$6,000

10% monthly churn$3,000

♻️

At $400/mo and 5% monthly churn, each client is worth $6,000 over their lifetime. Cutting churn from 5% to 3% would lift LTV to $10,000 - same product, same fee, just stickier.

FAQ

Frequently Asked.

$8-$25K per client is the typical range. $400/mo × 75% margin × 20-month lifespan = $6K LTV. Premium niches at $1,000/mo can hit $30K+ LTV per client.

Skip the math. Talk to the AI.

Meet the Closer. Then Decide.

The same AI agent that closes $40K deals in DMs is one click away. No signup, no demo call - open the chat, push back, see if you can break it.

Try the Demo →Try the Live Demo →See the Agency tier

✓ No signup✓ No card✓ Talk to it like a real prospect