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Cost Per Lead Calculator. From Ad Click to Closed Deal.

The DM Champ Cost Per Lead Calculator shows performance marketers cost per click, cost per DM, cost per booked call and cost per closed deal across paid Instagram, Facebook and WhatsApp click-to-message funnels. Spot the leakiest step. Free, no signup. Powered by dmchamp.com.

Where money leaves the funnel

Cost per lead → deal calculator

Inputs
$
30%
180
20%
170
15%
170
$
Results
Cost per closed deal
$222
22.5 deals/mo at $1,500 each
ROAS
6.75×
$33,750 revenue / $5,000 spend
CPC
$2.00
Cost per DM
$6.67
750 DMs/mo
Cost per booked call
$33.33
150 calls/mo
Monthly revenue
$33,750
📊
The biggest leak in click-to-DM funnels is usually the DM-to-call step. DM Champ instant replies and automated calendar booking typically lift that step 2–3×, which cascades through the funnel and drops cost per closed deal sharply.
FAQ

Frequently Asked.

It depends on offer and niche, but $2–$8 per DM is typical on Instagram/Facebook click-to-message ads. WhatsApp click-to-message often runs cheaper because Meta optimises specifically for that placement.
Skip the math. Talk to the AI.

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