Where does most paid-social money leak?

DM-to-call. Most teams get DMs cheap, then fail to convert them because human replies arrive hours later. DM Champ closes that gap automatically.

What ROAS should I target?

3× is acceptable, 5× is good, 8×+ is excellent. Most click-to-DM funnels sit at 1.5–3× before DM Champ, and 4–7× after.

How is 'closed deal' counted on a $50 product vs a $5K coaching offer?

Same way - units sold × deal value = revenue. For low-AOV ecommerce, calls = checkout completion. For high-ticket, calls = sales calls booked.

Does this support multiple ad accounts?

Run the calc per-account or roll up to portfolio totals. DM Champ itself handles unlimited sub-accounts under the Agency tier.

Can I really resell DM Champ to my clients?

Yes. The Agency tier is built exactly for this. You rebrand the dashboard, set sub-accounts per client, pick what you charge them, and keep 100% of every dollar.

Do my clients ever see the DM Champ brand?

No. Full white-label means your logo, your domain, your branding. They will never know DM Champ exists.

How long does it take to set up a client?

About 15 minutes. Paste their website URL, pick their channels, hand them the dashboard. The AI is ready before your kickoff call ends.

Which channels does it cover?

WhatsApp (Business API and WhatsApp Web), Instagram DMs, Facebook Messenger, website chat and SMS. All in one inbox per client. iMessage and Telegram are coming soon.

Can the AI really close $40,000+ deals?

Yes. The conversation at the top of this page is a real one. Our founder used the internal version of this AI to take FueGenix from $5M to $10M in 12 months.

Can I bring my own AI key?

Yes, with your own Anthropic API key. BYOK is available on Pro and Agency tiers (and AppSumo Tier 2+). All AI operations stop costing credits, you pay Anthropic directly. We don't support OpenAI BYOK because their tool-use reliability isn't there yet.

Is there a lifetime deal?

Yes. DM Champ is on AppSumo with a lifetime deal across all tiers, including Agency.

How much can I charge my clients?

Most agencies charge $200-$500 per month per client. High-ticket niches (clinics, coaches, agencies, real estate) often charge $500+.

Free tool · No signup

Cost Per Lead Calculator. From Ad Click to Closed Deal.

The DM Champ Cost Per Lead Calculator shows performance marketers cost per click, cost per DM, cost per booked call and cost per closed deal across paid Instagram, Facebook and WhatsApp click-to-message funnels. Spot the leakiest step. Free, no signup. Powered by dmchamp.com.

Lower cost per booked call ← All free tools

Where money leaves the funnel

Cost per lead → deal calculator

Inputs

Monthly ad spend

$

Clicks

Click → DM conversion30%

180

DM → booked call rate20%

170

Call → closed deal rate15%

170

Deal value

$

Results

Cost per closed deal

$222

22.5 deals/mo at $1,500 each

ROAS

6.75×

$33,750 revenue / $5,000 spend

CPC

$2.00

Cost per DM

$6.67

750 DMs/mo

Cost per booked call

$33.33

150 calls/mo

Monthly revenue

$33,750

📊

The biggest leak in click-to-DM funnels is usually the DM-to-call step. DM Champ instant replies and automated calendar booking typically lift that step 2–3×, which cascades through the funnel and drops cost per closed deal sharply.

FAQ

Frequently Asked.

It depends on offer and niche, but $2–$8 per DM is typical on Instagram/Facebook click-to-message ads. WhatsApp click-to-message often runs cheaper because Meta optimises specifically for that placement.

Skip the math. Talk to the AI.

Meet the Closer. Then Decide.

The same AI agent that closes $40K deals in DMs is one click away. No signup, no demo call - open the chat, push back, see if you can break it.

Try the Demo →Try the Live Demo →See the Agency tier

✓ No signup✓ No card✓ Talk to it like a real prospect