What is a DM setter, and can AI do the job?

A DM setter turns the people who message you into booked sales calls. An AI DM setter does the same work in every conversation at once: it qualifies, follows up and books, and hands the chat to you when a lead needs a person.

Does it work on Instagram?

Yes. Connect an Instagram Business or Creator account linked to a published Facebook Page. The AI answers DMs and story replies, and comment to DM starts a conversation when someone comments your keyword.

Which calendars does it book into?

It has its own booking system with event types from 15 minutes to 12 hours, and syncs both ways with Google Calendar, including Google Meet links. Leads can reschedule or cancel in the chat.

Can it follow up with leads who ghosted?

Yes, within each channel's rules. On Instagram, Meta only allows messages within 24 hours of the lead's last message, so follow-ups there go out inside that window. On WhatsApp follow-ups can run later.

Can it send reminders before the call?

Yes. An automation with the "Before an appointment" trigger sends a reminder at the time you pick, for example 24 hours or 3 hours before the call.

How much does an AI appointment setter cost?

$97 a month on the Business plan, with 250 AI credits a month, around 500 AI replies. Yearly billing halves the price and comes with a 90-day money-back guarantee.

For coaches who sell in the DMs

The AI appointment setter that books your calls

An AI DM setter that answers your Instagram DMs like someone on your team, qualifies each lead and books the call.

Instagram, WhatsApp, web chat
From $97 a month
Two-way Google Calendar sync
Replies in the lead's language

See pricing DM our AI setter

Leadexample

AI setter qualifying

Comment on your Reel

PROGRAM

Sent you the details in a DM!

Keyword matched · DM sent

Hey! Here are the details. So I point you the right way, what do you want to change in the next few months?

land my first paying clients honestly

Then a call with the coach is the right next step. Tuesday or Thursday?

thursday

Thursday

Booked by the AI

10:00

11:30

14:00

16:30

Discovery call

Thursday 11:30 · Google Meet

Google Calendar

Message...

01The problem

Your content fills the DMs. Nobody books the call.

A Reel lands and the inbox fills with "how does it work?" and "how much?". A human DM setter works a shift, takes a commission and goes quiet when they are busy, and every lead that waits a few hours cools down. An AI appointment setter does the setter's job in every conversation: it answers the question, asks your qualifying questions, works the objection and books the call into your calendar. It reads like a person on your team, so leads keep replying, and the calls that land on your calendar are the ones that fit.

Asks your qualifying questions before it offers a time
Works objections like "too expensive" or "I need to think about it"
Books only the leads that fit, and tells you when a chat needs you
Writes in your tone, in whatever language the lead writes in

02What the AI setter does

From the first comment to the booked call.

Everything a good DM setter does between "saw your Reel" and a confirmed call, on autopilot and in your words.

Opens from a comment

Someone comments your keyword on a post or Reel. The AI replies in public, sends a DM and starts the conversation.

Qualifies with your questions

Your rules decide what it asks and who gets a call. Leads that do not fit get a helpful answer instead of a slot.

Books in the chat

It offers open times from your event types (15 minutes to 12 hours, with your notice period) and confirms the booking in the DM.

Follows up when leads go quiet

Automatic follow-ups bring quiet leads back. On Instagram they go out inside Meta's 24 hour window.

Understands voice notes

Voice notes are transcribed automatically, so a lead who talks instead of types still gets a real answer.

Hands the chat to you

Reply from the Instagram app and the AI pauses for that lead only. Human alerts tell you when a conversation needs you.

03The hardest booking we have on record

If it can hold a $40,000 price, it can book your discovery call.

FueGenix is an exclusive hair transplant clinic at the very top of the market. Its AI was handed one of the hardest buyers there is and held the price the whole way. A coaching program, a course or a discovery call is an easier conversation than this one.

FueGenix

Real WhatsApp chat, lead redacted

$40,000

Paid in full

Start
A lead with a $10,000 budget asks about a $40,000 treatment
Pushback
Names a cheaper competitor in the chat
Silence
Goes quiet for a week, the AI keeps the door open
Day 14
Pays the $1,000 consultation
After
Goes ahead with the full $40,000

04Setup

Your AI setter, without writing a single flow.

No flow charts and no scripts to maintain. The AI learns your offer from your website and you add the rules a setter needs.

1
Connect Instagram, and WhatsApp if you use it
Instagram needs a Business or Creator account linked to a published Facebook Page; switching to a professional account is free. WhatsApp, Messenger and your website chat run on the same AI.
Connect Instagram
2
Paste your website and add your qualifying questions
The AI writes its own instructions and FAQs from your site. Then tell it who your program is for, what to ask before booking and when to hand the chat to you.
Your website
yourcoaching.com
3
Create your event type and switch on booking
Set the call length and notice period, connect Google Calendar if you use it, and turn on comment to DM for the keywords you use in your content.
Discovery call
30 min · Google Meet

05Human setter or AI setter

What changes when the setter is an AI.

A great human setter is worth keeping for the calls that need judgement. The AI takes the volume: every DM, every comment, every quiet lead.

Scenario

Human DM setter

AI setter

Availability

Human DM setterTheir shift and their inbox

AI setterEvery message, whenever it arrives

Cost

Human DM setterCommission or salary per setter

AI setterFrom $97 a month on the Business plan

Ramp up

Human DM setterYou train each new hire

AI setterLearns your offer from your website

Follow up

Human DM setterWhen they remember to

AI setterAutomatic, inside the channel's rules

Booking

Human DM setterSends a link or books by hand

AI setterOffers times and confirms in the chat

06Pricing

What an AI appointment setter costs.

One plan covers Instagram and every other channel, with unlimited AI agents and contacts.

Business plan

$97a month

250 AI credits a month, around 500 AI replies
Instagram, WhatsApp, Messenger, Telegram, web chat and SMS
Built-in booking, booking pages and two-way Google Calendar sync
Comment to DM, follow-ups and automations included

See all plans

Half price yearly
Every plan is half price on yearly billing: Business comes to $48.50 a month.
90-day guarantee
Yearly billing comes with a 90-day money-back guarantee. Monthly plans cancel any time.
Welcome credits
Every new account gets a welcome bundle of AI credits to run the setter on your own leads.
Run a setter agency?
The Agency plans let you resell this same AI setter to your coaching clients under your own brand.

Keep Reading

FAQ

Frequently Asked.

An AI that does the appointment setter's job in your DMs: it answers the lead, asks your qualifying questions, handles the objection and books the call into your calendar. It reads like a person on your team, so leads keep replying.