Click-to-Message Ads Run Ads That Start a Chat
A click-to-message ad is a Facebook or Instagram ad with a Send message button: someone taps it and a chat with your business opens in Messenger, Instagram Direct or WhatsApp, where your AI agent answers. On the Ads page in DM Champ you create these ads, start and pause them, and see what they spend and how many chats they start, without opening Ads Manager.
How it worksConnecting Facebook and Instagram Ads Step by Step
What the setup actually looks like, from the connection screen to the first booking or record the AI handles in Facebook and Instagram Ads.
- 01Connect your Facebook ad account
Open Ads in the sidebar and click Connect with Facebook. Sign in with the login that manages your Page and your ad account, then pick the ad account that pays and the Page the ads come from.
- 02Create the ad
Choose where the chat opens, set a daily budget, the countries and the age range, and add an image, primary text, a headline and an optional greeting. A preview shows roughly how the ad looks on Facebook.
- 03Press Start when you are ready
Every ad is created paused. Start runs it and spends up to its daily budget from your ad account, Pause stops it, and Delete removes it here and in your ad account.
- 04Watch the results and the chats
The list shows each ad's status, daily budget, spend and chats started. The conversations land in Chats with the ad shown as the contact's source, and your AI agent answers them.
Every screen and field is covered in the setup guide: Facebook and Instagram Ads documentation.
What it doesAn Ad That Opens a Conversation
Instead of sending people to a page they have to fill in, a click-to-message ad opens a chat with your business. You pick the destination per ad: your Page in Messenger, your Instagram direct messages, or your WhatsApp number. The chat lands in the same inbox as every other conversation, so the AI agent that answers that channel picks it up straight away.
- Messenger, Instagram Direct or WhatsApp as the destination
- Daily budget, countries (up to 25) and an age range from 18 to 65
- Image, primary text, headline and an optional greeting
SpendingNothing Runs Until You Say So
Every ad is created paused, so building and checking an ad never spends anything. When you press Start you confirm the daily amount and the ad account it is spent from, and Facebook charges the payment method on that ad account. You can pause an ad at any time, and a new ad may show In review while Facebook checks it; it starts by itself once approved.
ResultsSpend and Chats Side by Side
The Ads tab lists only the ads you created there, each with its status, daily budget, money spent and the number of people who started a conversation from it. Chats from these ads appear in Chats with the ad shown as the source, so you can see which ad each conversation came from.
Worth knowingBefore You Connect
You need a Facebook Page and an ad account with a payment method, both managed by the Facebook login you connect with, and the channel the chat should open in connected to DM Champ. The Ads page is being rolled out in stages and shows in the sidebar once it is on for your account. Disconnecting stops the Ads page managing your ads; the ads themselves stay in your Facebook ad account. The Ads page is being rolled out in stages and shows in the sidebar once it is on for your account.
Frequently Asked.
Meet the Closer. Then Decide.
The same AI agent that closes $40K deals in DMs is one click away. No signup, no demo call: open the chat, push back, see if you can break it.
