Why These Funnels Work
A comment-to-DM funnel does three things in one move. It pulls a public commenter into a private conversation. It delivers an asset. It opens a sales channel.
Most marketers use one or two triggers and burn them out. The reason this swipe pack has 30 is because variety is leverage. Different content types pull different audiences. A discovery hook pulls top-of-funnel. A reactivation trigger pulls churned customers. An upsell trigger pulls existing buyers.
Each trigger below has three components.
The keyword: short, memorable, brand-aligned. Single word when possible. All caps.
The auto-reply: a public comment under the prospect's comment that confirms delivery. Public proof that the system works.
The DM script: the actual message that goes into the inbox. Delivers the asset and opens the next move.
A good keyword passes three tests. It is short enough to type one-handed. It does not require explanation. It does not embarrass the commenter to type publicly.
A good auto-reply is short. Under 12 words. Most people see the reply on the post before they see the DM. The auto-reply is the trust signal.
A good DM script is under 80 words. Asset first. One question second. Never pitch in the first DM. The DM is the open, not the close.
The funnels are grouped into 5 categories. Discovery, lead magnet, booking, reactivation, upsell. Use them in that order if you are starting from scratch. Discovery first builds the audience. Lead magnet warms them. Booking converts. Reactivation recovers. Upsell expands.
The same AI delivering this read is one click away. Ask it anything. Push back. See if you can break it.
The Full Swipe File
Category 1: Discovery Triggers (1-6)
Trigger 1: DISCOVERY Auto-reply: Sending the breakdown to your DMs now. DM script: Hey, thanks for commenting. Here is the discovery framework I mentioned: [link]. Quick question, what is the part of your funnel that feels most broken right now? Use when: You posted a teaser of a framework or methodology.
Trigger 2: HOWTO Auto-reply: Step-by-step on the way. DM script: Sending the how-to now: [link]. Read it then tell me one step you cannot implement and I will help. Use when: Your post is a how-to teaser that withholds the steps.
Trigger 3: PROCESS Auto-reply: Process doc inbound. DM script: Here is the full process: [link]. Curious, are you trying to build this yourself or have a team run it? Use when: You showed a clip of a workflow and want commenters who want the full doc.
Trigger 4: BREAKDOWN Auto-reply: Breakdown on the way. DM script: Sending the full breakdown: [link]. While you read, what is the metric you are trying to move? Use when: You posted a result and want to deliver the deconstruction.
Trigger 5: TEMPLATE Auto-reply: Template heading to your DMs. DM script: Here is the template: [link]. Copy it, edit it, run it. What is the use case you are running it for? Use when: You posted a screenshot of a template.
Trigger 6: CHECKLIST Auto-reply: Checklist inbound. DM script: Sending the checklist: [link]. 12 items. Tell me which item is currently your biggest gap. Use when: You teased a checklist for a common workflow.
Category 2: Lead Magnet Triggers (7-15)
Trigger 7: GUIDE Auto-reply: Guide on the way. DM script: Here is the full guide: [link]. 40 pages, no fluff. What is your top question after page 1? Use when: You wrote a long-form PDF guide.
Trigger 8: VAULT Auto-reply: Vault link inbound. DM script: Vault link: [link]. Inside you will find [count] [assets]. Which one are you opening first? Use when: You built a content library or asset vault.
Trigger 9: SWIPE Auto-reply: Swipe file on the way. DM script: Here is the swipe file: [link]. Copy-paste anything you want. Which one will you use first? Use when: You posted a curated swipe collection.
Trigger 10: SCRIPT Auto-reply: Script inbound. DM script: Here is the script: [link]. Use it however you want. What is the scenario you are using it for? Use when: You posted a script teaser.
Trigger 11: FRAMEWORK Auto-reply: Framework on the way. DM script: Sending the framework: [link]. 4 steps. Tell me where you are stuck and I will point you to the right step. Use when: Your post is a framework.
Trigger 12: PLAYBOOK Auto-reply: Playbook inbound. DM script: Here is the full playbook: [link]. Read the intro then tell me your starting point. Use when: You teased a multi-step playbook.
Trigger 13: CASESTUDY Auto-reply: Case study on the way. DM script: Case study link: [link]. [Drop in your real headline result here]. What is your current revenue and where do you want to be in 12? Use when: You teased a specific client receipt. Replace the headline with a verified result from your own client.
Trigger 14: REPORT Auto-reply: Report inbound. DM script: Here is the report: [link]. Industry data on [topic]. Which page surprised you most? Use when: You posted a data report or benchmark study.
Trigger 15: CALCULATOR Auto-reply: Calculator link incoming. DM script: Here is the calculator: [link]. Run your numbers, then tell me what you got. I can interpret the result. Use when: You built an interactive calculator or tool.
Category 3: Booking Triggers (16-21)
Trigger 16: BOOK Auto-reply: Booking link inbound. DM script: Here is the calendar: [link]. 15 minute call. What is the result you want from the call? Use when: You ran a post offering a free strategy call.
Trigger 17: CALL Auto-reply: Calendar on the way. DM script: Sending the link: [link]. Before you pick a slot, quick context check. What is your biggest gap right now? Use when: You ran a post offering a free 1:1.
Trigger 18: AUDIT Auto-reply: Audit slot info inbound. DM script: Here is the audit form: [link]. Fill it and I will send a Loom audit in 24 hours. Free. Use when: You offered a free audit.
Trigger 19: DEMO Auto-reply: Demo link inbound. DM script: Here is the demo booking link: [link]. 30 minutes. What is your current setup so I can tailor the demo? Use when: You posted a product demo teaser.
Trigger 20: STRATEGY Auto-reply: Strategy slot info inbound. DM script: Here is the strategy session link: [link]. Limited slots. What is the goal you want the strategy built around? Use when: You offered a paid or free strategy session.
Trigger 21: COFFEE Auto-reply: Sending you the link. DM script: Here is the coffee chat link: [link]. 15 minutes, no agenda. What do you want to talk about? Use when: You offered an informal coffee chat.
Category 4: Reactivation Triggers (22-27)
Trigger 22: COMEBACK Auto-reply: Welcome back link inbound. DM script: Hey, glad you commented. Here is the recap of what changed since you last engaged: [link]. What pulled you back? Use when: A previous customer or follower commented.
Trigger 23: UPDATE Auto-reply: Update doc inbound. DM script: Here is the full update: [link]. 6 things changed since [date]. Which one matters most to you? Use when: You posted a product or program update.
Trigger 24: REOPEN Auto-reply: Reopen details inbound. DM script: Here is the reopen info: [link]. Cart is open until [date]. Are you in or just curious? Use when: You reopened a closed program or cart.
Trigger 25: WINBACK Auto-reply: Winback offer on the way. DM script: Here is the winback link: [link]. 30% off for past customers, valid 72 hours. What made you pause originally? Use when: You ran a winback campaign.
Trigger 26: NEWS Auto-reply: News link inbound. DM script: Sending: [link]. Big update. Tell me what you think after you read. Use when: You posted a product announcement.
Trigger 27: BACK Auto-reply: Welcome back, link inbound. DM script: Here is the link: [link]. We launched [new thing] since you last visited. Want a quick walkthrough? Use when: You posted a "we are back" or relaunch.
Category 5: Upsell Triggers (28-30)
Trigger 28: NEXT Auto-reply: Next-level details inbound. DM script: Here is the next tier breakdown: [link]. You are on [current tier]. Here is what [next tier] unlocks. Want a 15 minute call to map it? Use when: Existing customers comment on an "upgrade" teaser post.
Trigger 29: AGENCY Auto-reply: Agency tier details inbound. DM script: Here is the Agency tier breakdown: [link]. unlimited sub-accounts, white-label, $497/mo. Are you serving more than 5 clients right now? Use when: You posted an agency-targeted teaser.
Trigger 30: PRO Auto-reply: Pro tier details inbound. DM script: Here is the Pro tier link: [link]. 10 sub-accounts, BYOK, $297/mo. What is pulling you to upgrade? Use when: You posted a Pro tier teaser.
How DM Champ Lets You Deploy These at Scale
DM Champ has comment-to-DM built into the core product. You configure the keyword, the auto-reply, and the DM script once and the AI handles every commenter automatically.
Each of the 30 triggers above can be loaded as a separate funnel inside DM Champ. The agent watches your posts, fires the auto-reply, slides into DMs, delivers the asset, and continues the conversation. You can run all 30 funnels simultaneously across Instagram, Facebook, and (for adjacent campaigns) WhatsApp and SMS.
For agencies, the Agency tier ($497/mo) gives you unlimited sub-accounts. Each client runs their own 30-funnel system under your white-label brand. Load the pack once, clone it across clients, charge $1K to $2K/mo per client to manage it.
Want to deploy these across your full client roster? The Agency tier at $497/month handles it. See /for-agencies/.