What This Diagnostic Tells You
You can guess what reselling AI to your clients would be worth. Or you can run the numbers against your actual client roster.
This diagnostic does the second one. You submit 5 numbers in the DM. The AI runs a projection using your numbers, your industry margins, and the same reseller model I use when I onboard agency partners, and gives you back a custom PDF with three revenue scenarios. The scenarios are modeled projections from your inputs, not guarantees, and your real results will vary.
Conservative scenario. Realistic scenario. Aggressive scenario. Each with the exact MRR ceiling, the timeline to hit it, the churn assumptions, and the unit economics.
This is the same model I use when I onboard a new agency partner. The math is simple, but the inputs matter. Generic calculators that ask only "how many clients do you have" produce useless numbers. This diagnostic asks the five inputs that actually determine the answer.
For full interactivity, there is a live version at /tools/agency-revenue-calculator/. The diagnostic version produces a personalized PDF with our notes on your specific situation.
The same AI delivering this read is one click away. Ask it anything. Push back. See if you can break it.
How It Works
Step 1. Comment REVENUE on the post. DM Champ sends you the input form in the DM.
Step 2. Send 5 numbers in the DM (questions below).
Step 3. The AI runs the projection. Three scenarios, full unit economics, churn assumptions.
Step 4. Custom PDF lands inside 24 hours. Includes your three scenarios plus a 1-page roll-out plan.
Step 5. Reply in the DM with any follow-up questions about your PDF.
The Diagnostic Logic (What We Actually Score)
The model has four components.
Component 1: Pricing tier. We use four reseller pricing tiers based on what your clients will pay. Entry ($97 per client per month), Standard ($297), Premium ($497), Done-For-You ($997+). The diagnostic places you in the tier that matches your client base.
Component 2: Conversion rate from existing roster. Not all current clients will buy the new service. As a rough planning assumption we model adoption from the existing roster in the range typical of agency upsells (broadly 15-30%, in line with general cross-sell benchmarks), higher if the service plugs an existing complaint. Treat the exact figure as an estimate, not a measured rate.
Component 3: New client pull. White-label AI is now a sales angle. The diagnostic projects how many new clients you pull at each pricing tier, based on your current new-client cadence and industry win rate.
Component 4: Cost stack. Your platform cost is the Agency Unlimited plan at $497 a month, one flat fee no matter how many client accounts you run. If you and your clients use BYOK (on the Agency and Agency Unlimited plans), the AI compute runs on your client's own AI key billed directly to them by the provider (typically around $0.02 to $0.05 per response, which varies with usage and is not always cheaper than MAX credits at 0.25 credits per response, or the Mini tier at 0.15). Margins per client are typically high but depend on your pricing and which AI path you use, so treat any percentage in the PDF as an illustrative range, not a fixed number. The diagnostic strips that $497 a month out and shows net MRR.
Output: three scenarios.
Conservative scenario assumes 18% adoption from existing roster, no new client pull, lowest pricing tier.
Realistic scenario assumes 25% adoption, your stated new client cadence, middle pricing tier.
Aggressive scenario assumes 32% adoption, double new client cadence, premium pricing tier.
Each scenario shows MRR, ARR, gross margin, net margin after platform cost ($497 a month on Agency Unlimited), and time-to-ceiling (months until you saturate your pipeline).
Diagnostic Inputs
You provide these 5 numbers in the DM after you comment REVENUE.
- How many active paying clients do you have right now?
- What is your average client retainer per month?
- How many new clients do you sign per month (12-month average)?
- What channel do your clients sell on (Instagram, WhatsApp, Messenger, mix)?
- What is the most expensive thing your clients currently buy from you?
Five numbers. The PDF takes us under 24 hours to generate.
The Result Framework
Your PDF contains five sections.
Section 1: Your reseller pricing tier. Entry, Standard, Premium, or Done-For-You. With the logic for why.
Section 2: Conservative scenario. MRR, ARR, margin, time-to-ceiling.
Section 3: Realistic scenario. Same metrics. This is the middle-of-the-road projection most rosters can aim for if execution holds.
Section 4: Aggressive scenario. Same metrics. Achievable if you also use the white-label angle to pull new clients.
Section 5: Roll-out plan. Three phases. Phase 1: pilot with 3 existing clients. Phase 2: rollout to roster. Phase 3: lead with white-label AI as primary offer.
Each section is 1 page. The whole PDF is 5 to 7 pages.
Where DM Champ Fits (The Honest Bridge)
The diagnostic projects what is possible with any white-label AI agent platform. As an illustrative example, a roster that converts even a slice of existing clients onto a $97-$497 white-label plan can model out to several thousand dollars of net MRR added over the first few months. The PDF runs the real numbers on your specific roster, and your results will vary.
DM Champ is what makes the math work, and Agency Unlimited at $497 a month is the plan I recommend for this. Here is why.
Unlimited client accounts is the lid most other platforms cap at 10 or charge per seat above. Reach 51 clients on a per-seat platform and your costs scale linearly. On Agency Unlimited you get unlimited client accounts and unlimited seats for one flat $497 a month, so your platform cost stops moving while your roster keeps growing. (The Agency plan at $297 a month includes 10 client accounts, then $29 a month per extra account, which works out cheaper up to about 16 clients.) The sub-account setup playbook shows how to onboard your first 10 clients into separate accounts in one sitting.
BYOK (bring your own AI key, on the Agency and Agency Unlimited plans) lets the AI compute run on your client's own AI key, billed directly to them by the provider rather than added to your bill. Other platforms charge you per message or per token, which eats your margin at scale. With BYOK your per-client cost stays low even at 50 clients (actual provider cost varies with usage and is not guaranteed cheaper than MAX credits, so margins are estimates, not a locked figure). The BYOK cost optimisation playbook walks through when BYOK beats the Max tier and when it does not.
Credit reselling via Stripe means you bill your clients on your domain, your branding, your pricing. No co-branded billing. Many platforms force this. DM Champ does not. The credit reselling pricing playbook covers the markup math so you set client prices that hold margin.
The honest bridge: if your diagnostic shows a realistic scenario under $3K MRR, you are not ready to resell yet. Build the roster first. The diagnostic will say so. If you want a second read on whether your operation is set up to resell at all, the free white-label readiness score scores you in a few minutes.
If your result puts you in the Realistic or Aggressive scenario with MRR over $3K, Agency Unlimited at $497 a month is the plan to be on: unlimited client accounts and seats plus the full agency toolkit (white-label, client sub-accounts, bring-your-own AI key and Stripe credit reselling). If you are starting with 10 clients or fewer, the Agency plan at $297 a month has the same toolkit. See /for-agencies/.