What This Diagnostic Tells You
You can guess what reselling AI to your clients would be worth. Or you can run the numbers against your actual client roster.
This diagnostic does the second one. You submit 5 numbers in the DM. The AI runs a projection using your numbers, your industry margins, our reseller benchmarks (pulled from 84 agencies on the Agency tier), and gives you back a custom PDF with three revenue scenarios.
Conservative scenario. Realistic scenario. Aggressive scenario. Each with the exact MRR ceiling, the timeline to hit it, the churn assumptions, and the unit economics.
This is the same model I use when I onboard a new agency partner. The math is simple, but the inputs matter. Generic calculators that ask only "how many clients do you have" produce useless numbers. This diagnostic asks the five inputs that actually determine the answer.
For full interactivity, there is a live version at /tools/agency-revenue-calculator/. The diagnostic version produces a personalized PDF with our notes on your specific situation.
The same AI delivering this read is one click away. Ask it anything. Push back. See if you can break it.
How It Works
Step 1. Comment REVENUE on the post. DM Champ sends you the input form in the DM.
Step 2. Send 5 numbers in the DM (questions below).
Step 3. The AI runs the projection. Three scenarios, full unit economics, churn assumptions.
Step 4. Custom PDF lands inside 24 hours. Includes your three scenarios plus a 1-page roll-out plan.
Step 5. Optional 15 minute call to walk through it.
The Diagnostic Logic (What We Actually Score)
The model has four components.
Component 1: Pricing tier. We use four reseller pricing tiers based on what your clients will pay. Entry ($97 per client per month), Standard ($297), Premium ($497), Done-For-You ($997+). The diagnostic places you in the tier that matches your client base.
Component 2: Conversion rate from existing roster. Not all current clients will buy the new service. Industry benchmarks: 18-32% of existing clients adopt a new white-label service within 90 days. Higher if the service plugs an existing complaint.
Component 3: New client pull. White-label AI is now a sales angle. The diagnostic projects how many new clients you pull at each pricing tier, based on your current new-client cadence and industry win rate.
Component 4: Cost stack. DM Champ Agency tier is $497 per month flat. BYOK means your AI cost is your client's Anthropic key, not yours. Margin per client is 85-95% at most tiers. The diagnostic strips out your cost and shows net MRR.
Output: three scenarios.
Conservative scenario assumes 18% adoption from existing roster, no new client pull, lowest pricing tier.
Realistic scenario assumes 25% adoption, your stated new client cadence, middle pricing tier.
Aggressive scenario assumes 32% adoption, double new client cadence, premium pricing tier.
Each scenario shows MRR, ARR, gross margin, net margin after the $497 platform cost, and time-to-ceiling (months until you saturate your pipeline).
Diagnostic Inputs
You provide these 5 numbers in the DM after you comment REVENUE.
- How many active paying clients do you have right now?
- What is your average client retainer per month?
- How many new clients do you sign per month (12-month average)?
- What channel do your clients sell on (Instagram, WhatsApp, Messenger, mix)?
- What is the most expensive thing your clients currently buy from you?
Five numbers. The PDF takes us under 24 hours to generate.
The Result Framework
Your PDF contains five sections.
Section 1: Your reseller pricing tier. Entry, Standard, Premium, or Done-For-You. With the logic for why.
Section 2: Conservative scenario. MRR, ARR, margin, time-to-ceiling.
Section 3: Realistic scenario. Same metrics. This is the projection most agencies hit at month 6.
Section 4: Aggressive scenario. Same metrics. Achievable if you also use the white-label angle to pull new clients.
Section 5: Roll-out plan. Three phases. Phase 1: pilot with 3 existing clients. Phase 2: rollout to roster. Phase 3: lead with white-label AI as primary offer.
Each section is 1 page. The whole PDF is 5 to 7 pages.
Where DM Champ Fits (The Honest Bridge)
The diagnostic projects what is possible with any white-label AI agent platform. Most agencies in our model end up at $4K to $22K net MRR added in the first 6 months.
DM Champ Agency tier at $497 per month is what makes the math work. Here is why.
unlimited sub-accounts is the lid most other platforms cap at 10 or charge per seat above. Reach 51 clients on a per-seat platform and your costs scale linearly. On DM Champ Agency tier, costs are flat.
BYOK (bring your own Anthropic API key) means AI compute is your client's bill, not yours. Other platforms charge you per message or per token. That eats your margin at scale. BYOK means your margin stays at 85-95% even at 50 clients.
Credit reselling via Stripe means you bill your clients on your domain, your branding, your pricing. No co-branded billing. Many platforms force this. DM Champ does not.
The honest bridge: if your diagnostic shows a realistic scenario under $3K MRR, you are not ready to resell yet. Build the roster first. The diagnostic will say so.
If your result puts you in the Realistic or Aggressive scenario with MRR over $3K, the Agency tier at $497 per month is built for you. See /for-agencies/.