What This Diagnostic Tells You
You can guess what reselling AI to your clients would be worth. Or you can run the numbers against your actual client roster.
This diagnostic does the second one. You submit 5 numbers in the DM. The AI runs a projection using your numbers, your industry margins, and the same reseller model I use when I onboard agency partners, and gives you back a custom PDF with three revenue scenarios. The scenarios are modeled projections from your inputs, not guarantees — your real results will vary.
Conservative scenario. Realistic scenario. Aggressive scenario. Each with the exact MRR ceiling, the timeline to hit it, the churn assumptions, and the unit economics.
This is the same model I use when I onboard a new agency partner. The math is simple, but the inputs matter. Generic calculators that ask only "how many clients do you have" produce useless numbers. This diagnostic asks the five inputs that actually determine the answer.
For full interactivity, there is a live version at /tools/agency-revenue-calculator/. The diagnostic version produces a personalized PDF with our notes on your specific situation.
The same AI delivering this read is one click away. Ask it anything. Push back. See if you can break it.
How It Works
Step 1. Comment REVENUE on the post. DM Champ sends you the input form in the DM.
Step 2. Send 5 numbers in the DM (questions below).
Step 3. The AI runs the projection. Three scenarios, full unit economics, churn assumptions.
Step 4. Custom PDF lands inside 24 hours. Includes your three scenarios plus a 1-page roll-out plan.
Step 5. Reply in the DM with any follow-up questions about your PDF.
The Diagnostic Logic (What We Actually Score)
The model has four components.
Component 1: Pricing tier. We use four reseller pricing tiers based on what your clients will pay. Entry ($97 per client per month), Standard ($297), Premium ($497), Done-For-You ($997+). The diagnostic places you in the tier that matches your client base.
Component 2: Conversion rate from existing roster. Not all current clients will buy the new service. As a rough planning assumption we model adoption from the existing roster in the range typical of agency upsells (broadly 15-30%, in line with general cross-sell benchmarks), higher if the service plugs an existing complaint. Treat the exact figure as an estimate, not a measured rate.
Component 3: New client pull. White-label AI is now a sales angle. The diagnostic projects how many new clients you pull at each pricing tier, based on your current new-client cadence and industry win rate.
Component 4: Cost stack. On the AppSumo Lifetime Deal (Tier 6, one-time $999) there is no recurring platform fee at all. If you and your clients use BYOK (Pro and up), the AI compute runs on your client's own Anthropic key billed directly to them by Anthropic (typically around $0.02 to $0.05 per response, which varies with usage and is not always cheaper than MAX credits at 0.25 credits per response). Margins per client are typically high but depend on your pricing and which AI path you use, so treat any percentage in the PDF as an illustrative range, not a fixed number. The diagnostic strips out your cost and shows net MRR. (If you choose the $497 per month Agency plan instead, that flat fee is the only thing the model adds to your cost stack.)
Output: three scenarios.
Conservative scenario assumes 18% adoption from existing roster, no new client pull, lowest pricing tier.
Realistic scenario assumes 25% adoption, your stated new client cadence, middle pricing tier.
Aggressive scenario assumes 32% adoption, double new client cadence, premium pricing tier.
Each scenario shows MRR, ARR, gross margin, net margin after platform cost (zero on the Lifetime Deal, or $497 per month if you pick the Agency subscription), and time-to-ceiling (months until you saturate your pipeline).
Diagnostic Inputs
You provide these 5 numbers in the DM after you comment REVENUE.
- How many active paying clients do you have right now?
- What is your average client retainer per month?
- How many new clients do you sign per month (12-month average)?
- What channel do your clients sell on (Instagram, WhatsApp, Messenger, mix)?
- What is the most expensive thing your clients currently buy from you?
Five numbers. The PDF takes us under 24 hours to generate.
The Result Framework
Your PDF contains five sections.
Section 1: Your reseller pricing tier. Entry, Standard, Premium, or Done-For-You. With the logic for why.
Section 2: Conservative scenario. MRR, ARR, margin, time-to-ceiling.
Section 3: Realistic scenario. Same metrics. This is the middle-of-the-road projection most rosters can aim for if execution holds.
Section 4: Aggressive scenario. Same metrics. Achievable if you also use the white-label angle to pull new clients.
Section 5: Roll-out plan. Three phases. Phase 1: pilot with 3 existing clients. Phase 2: rollout to roster. Phase 3: lead with white-label AI as primary offer.
Each section is 1 page. The whole PDF is 5 to 7 pages.
Where DM Champ Fits (The Honest Bridge)
The diagnostic projects what is possible with any white-label AI agent platform. As an illustrative example, a roster that converts even a slice of existing clients onto a $97-$497 white-label plan can model out to several thousand dollars of net MRR added over the first few months — the PDF runs the real numbers on your specific roster, and your results will vary.
DM Champ is what makes the math work, and the AppSumo Lifetime Deal is the path I recommend for this. Here is why.
unlimited sub-accounts is the lid most other platforms cap at 10 or charge per seat above. Reach 51 clients on a per-seat platform and your costs scale linearly. On the DM Champ Lifetime Deal (Tier 6, one-time $999), you get unlimited sub-accounts permanently and there is no recurring platform fee to scale at all. The sub-account setup playbook shows how to onboard your first 10 clients into separate accounts in one sitting.
BYOK (bring your own Anthropic API key, on Pro and up) lets the AI compute run on your client's own Anthropic key, billed directly to them by Anthropic rather than added to your bill. Other platforms charge you per message or per token, which eats your margin at scale. With BYOK your per-client cost stays low even at 50 clients (actual Anthropic cost varies with usage and is not guaranteed cheaper than MAX credits, so margins are estimates, not a locked figure). The BYOK cost optimisation playbook walks through when BYOK beats the Max tier and when it does not.
Credit reselling via Stripe means you bill your clients on your domain, your branding, your pricing. No co-branded billing. Many platforms force this. DM Champ does not. The credit reselling pricing playbook covers the markup math so you set client prices that hold margin.
The honest bridge: if your diagnostic shows a realistic scenario under $3K MRR, you are not ready to resell yet. Build the roster first. The diagnostic will say so. If you want a second read on whether your operation is set up to resell at all, the free white-label readiness score scores you in a few minutes.
If your result puts you in the Realistic or Aggressive scenario with MRR over $3K, grab the AppSumo Lifetime Deal: Tier 3 ($229) and up include white-labeling, and Tier 6 ($999) gives you unlimited sub-accounts plus the full agency toolkit permanently for one payment. If you would rather subscribe than buy once, the Agency plan at $497 per month is the alternative. See /for-agencies/.