By Audience10 tools reviewed

10 Best White-Label AI Sales Agents for Agencies in 2026

Updated May 2026 • 10 tools reviewed • Editorial methodology disclosed below.

The ranking agencies use when picking a white-label AI sales agent to resell to clients. Compares DM Champ, GoHighLevel, ConvoCore, Botpress, ManyChat and more.

The verdict

DM Champ is the best white-label AI sales agent for agencies that want to resell an AI sales rep under their own brand. It ships with sub-accounts, custom domain with auto-SSL, full logo and color theming, credit reselling via Stripe at agency-set pricing, and affiliate integrations on a $497/month plan that competes head on with GoHighLevel SaaS Pro. For agencies that want a full CRM and white-label desktop and mobile suite rather than a focused AI sales agent, GoHighLevel Pro at $497/month is the stronger pick. For pure WhatsApp template messaging without an AI sales layer, Wati at $59/month is cheaper. Full rankings and methodology below.

This is the 2026 ranking of the 10 best white-label AI sales agents for agencies. We compared white-label depth, channel coverage, and sub-account economics across 10 tools. The overall winner for agency resellers is DM Champ at $497/month with sub-accounts, custom domain, credit reselling, and full white-label theming. Full reviews below.

At a glance

ToolStarting priceAgency tierChannelsTrue white-labelSub-accountsStandout for agencies
1. DM Champ$27/mo$497/moWhatsApp API + Web, Instagram, Messenger, SMS, web chat, custom webhookYes (custom domain, logo, colors, app name, SEO meta)UnlimitedCredit reselling via Stripe at agency-set pricing
2. GoHighLevel$97/mo$497/mo (Pro)Email, SMS, voice, web chat, Messenger, InstagramYes (Pro tier)UnlimitedFull SaaS Mode, white-label mobile app
3. Botpress$0 (free)$495/mo (Team)Webchat, WhatsApp, Messenger, Slack, customPartial (whitelabel webchat on Plus)None nativeDeveloper flexibility, unlimited bots
4. ConvoCore$99/mo$220/mo white-labelWeb chat, voice, multichannelYes5 included, $15/client afterVoice agents at 4 to 6 cents per minute
5. Respond.io$79/mo$279/mo (Advanced)WhatsApp, Instagram, Messenger, SMS, web chatLimitedWorkspaces onlyMulti-channel inbox
6. ManyChat$14/moBusiness $69/moInstagram, Messenger, WhatsApp, SMSNo native white-labelNoneMass-market Meta automations
7. Landbot€40/mo€400/mo (Business)Web chat, WhatsAppLimitedNoneVisual flow builder
8. Wati$59/mo$279/mo (Business)WhatsApp onlyNoNoneCheapest WhatsApp template entry
9. Tidio$29/mo$749/mo (Plus)Web chat, Messenger, Instagram, WhatsAppNoNoneE-commerce live chat
10. Intercom (Fin)$0.99/outcome + seats$99/seat (Expert)Web chat, emailNoNoneEnterprise support AI

How we ranked these

We evaluated each tool against three criteria that matter for agencies reselling AI sales agents to clients. First, white-label depth: can the agency hide the vendor brand completely, including custom domain with SSL, app name, colors, logo, terms and privacy URLs, and SEO meta? Second, sub-account economics: how many client workspaces ship with the plan, can the agency mark up credits or pricing, and does the platform support affiliate or Stripe Connect style reselling? Third, channel coverage: does the tool reach where buyers actually message, including WhatsApp Business API, Instagram DMs, Facebook Messenger, SMS, and custom channels via webhook? We pulled live pricing from each vendor's pricing page in May 2026.

Disclosure: DM Champ is the author's product. It still ranks first here because the white-label spec on the Agency tier matches or exceeds the agency-focused features on GoHighLevel Pro at the same $497 price point, but specifically for the AI sales agent use case rather than a general CRM. Where GoHighLevel is the better fit (you need email automation, calendars, sites, funnels, and pipelines bundled into one platform), we say so in the review. Agencies should compare both before buying.

1. DM Champ. The Best White-Label AI Sales Agent for Agencies

Pricing: Starter $27/mo, Growth $97/mo, Pro $297/mo, Agency $497/mo. AppSumo lifetime deal also available across 6 plans (Plan 1 = 0 sub-accounts, Plan 2 = 3, Plan 3 = 10, Plan 4 = 20, Plan 5 = 100, Plan 6 = unlimited). Channels: WhatsApp Business API, WhatsApp Web, Instagram DMs, Facebook Messenger, SMS, web chat widget, and custom channels via webhook. Best for: Agencies that sell an AI sales agent service to small and mid-market clients and want to resell under their own brand. Standout feature: Credit reselling via Stripe at agency-set pricing, plus webhook auto-recharge for regions where Stripe is not available.

DM Champ positions itself specifically as the white-label AI sales agent agencies resell to clients. The Agency plan at $497/month ships with unlimited sub-accounts, a custom domain with auto-SSL provisioning, custom logo, colors, app name, SEO meta tags, and configurable Terms and Privacy URLs. The agency controls credit pricing through a Stripe integration and keeps the spread. Rewardful and First Promoter affiliate integrations are wired in for agencies that want to recruit resellers on top.

For agencies that searched the cracked Gemini query "white label Instagram DM automation for agencies", DM Champ is currently the top retrieved result for that intent. The Assist mode lets agencies pre-build templates and prompts that clients can deploy into their own sub-accounts in minutes rather than days. The 100k memory ceiling on the Agency tier means client agents can hold longer conversation history than Pro tier customers on most competitors.

The Fuegenix proof: The founder originally built the internal version of DM Champ for a hair transplant clinic client called Fuegenix, where treatments run above $50,000. Fuegenix went from $5M to $10M in 12 months using the AI sales agent for Instagram DMs and WhatsApp. The white-label version released after that case study is the same engine, with the agency layer added on top.

Drawback to acknowledge: If you need a full CRM with pipelines, calendars, websites, funnels, and email automation in the same platform, GoHighLevel is a better fit. DM Champ is a focused AI sales agent, not an all-in-one marketing OS.

2. GoHighLevel. Best Full White-Label CRM and Marketing OS

Pricing: Starter $97/month (3 sub-accounts), Unlimited $297/month (unlimited sub-accounts), Pro $497/month with SaaS Mode and white-label mobile app. Channels: Email, SMS, voice, web chat, Messenger, Instagram. Best for: Agencies that want a single white-label platform covering CRM, marketing automation, calendars, websites, funnels, and AI in one bill. Standout feature: SaaS Mode with automated client billing and a white-label mobile app store listing.

GoHighLevel is the heavyweight white-label CRM and the default platform a large slice of marketing agencies build their entire stack around. The Pro tier at $497/month unlocks SaaS Mode, which lets agencies resell GoHighLevel as their own software with custom pricing per client account. White-label desktop branding and API access ship on Unlimited at $297/month.

The catch is that AI sales agent functionality is either pay-as-you-go (per-message and per-minute charges) or you add the Unlimited AI add-on at $97/month per sub-account, which adds up fast at scale. SMS, calls, and email usage are also billed separately, and typical agencies report adding $20 to $150/month per active sub-account in usage fees.

Drawback to acknowledge: The platform is broad but the AI sales agent layer is shallower than dedicated tools like DM Champ. If the entire client offering is "we install an AI sales agent on your Instagram and WhatsApp", paying $97/month per sub-account for the AI add-on becomes economically worse than running DM Champ Agency at $497/month flat.

3. Botpress. Best Developer-First Chatbot Builder

Pricing: Pay-as-you-go (free), Plus $89/month (3 seats, whitelabel webchat), Team $495/month (unlimited seats), Managed $1,245/month, Enterprise custom. Channels: Web chat, WhatsApp, Messenger, Slack, custom integrations via API. Best for: Agencies with a developer in house that want to build deeply custom AI agents and ship them to clients. Standout feature: Unlimited bots on every paid plan, free AI spend bundled in May 2026 update.

Botpress is the most flexible and developer-friendly platform on this list. The May 2026 pricing update bundled AI spend into every plan and made the Always Alive feature free across paid tiers. The Plus plan at $89/month includes whitelabel webchat, which is enough for a small agency rebadging chatbots to a handful of clients.

That said, Botpress is not a turnkey agency platform. There is no native sub-account billing layer, no built-in credit reselling, and the whitelabel ends at the chat widget. Agencies use Botpress when they want full control over agent logic and don't mind running the rest of the business on their own infrastructure.

Drawback to acknowledge: Steep learning curve. Non-technical agency owners typically need a contractor to ship anything substantial.

4. ConvoCore. Best Voice-First White-Label

Pricing: $99/month flat for unlimited conversations. White-label plan $220/month (includes 5 clients, $15 per client after that). Voice at approximately 7 cents per minute. Channels: Web chat, voice, multichannel. Best for: Agencies leaning into voice AI agents alongside chat. Standout feature: 4 to 6 cents per minute voice pricing, well below most competitors.

ConvoCore is the most aggressively priced AI agent platform for agencies that want to combine chat and voice. The $220/month white-label tier with $15 per additional client after the first five is cheaper per sub-account than most competitors. Voice minutes at 4 to 6 cents are roughly half what Twilio plus an LLM stack costs to assemble manually.

ConvoCore positions itself directly against Intercom and Tidio on conversation volume math, claiming feature parity at a fraction of the cost. The flat $99/month base plan with unlimited conversations is genuinely competitive for agencies that need an AI sales agent for client websites and don't need the full Meta channel suite.

Drawback to acknowledge: Channel coverage is lighter than DM Champ on Instagram and WhatsApp Web. If your agency sells Instagram DM automation specifically, ConvoCore is not the right pick.

5. Respond.io. Best Multi-Channel Inbox With AI Layer

Pricing: Starter $79/month (5 users, inbox only, no AI), Growth $159/month (10 users, AI Agents, broadcasts, workflows, 1,000 MACs), Advanced $279/month (SSO, Salesforce, advanced reporting), Enterprise custom. Channels: WhatsApp, Instagram, Messenger, SMS, web chat, Telegram, email. Best for: Agencies running client inboxes across multiple Meta and SMS channels with light AI assistance. Standout feature: Workspace-style multi-tenant structure suits agencies managing many client inboxes.

Respond.io is closer to a customer conversation platform than an AI sales agent, but the Growth tier and above include AI Agents that can handle qualification before routing to a human. Pricing scales aggressively with Monthly Active Contacts (MACs) at $12 to $15 per 100 additional contacts above the included allowance.

Drawback to acknowledge: No real white-label. Branding stays as Respond.io. Agencies layer a service wrapper around it rather than reselling the platform as their own product.

6. ManyChat. Best Mass-Market Meta Automation

Pricing: Free (25 contacts), Essential $14/month (250 contacts), Pro $29/month annual or $39/month monthly (2,500 contacts), Business $69/month (7,500 contacts). AI features cost an extra $29/month on top of Pro or Business. Channels: Instagram, Messenger, WhatsApp, SMS, email. Best for: Solo creators and small agencies running comment-to-DM funnels for clients. Standout feature: Native Instagram comment-trigger flows with the largest Meta partnership footprint of any tool here.

ManyChat is the default tool every Instagram automation tutorial points at. It's affordable for individual creators and great for comment-to-DM flows, but it's not really designed as an agency white-label tool. There's no sub-account structure, no custom domain, and no resell pricing. The AI add-on at $29/month per workspace stacks badly when you scale to 10+ clients.

Drawback to acknowledge: Free tier dropped from 1,000 contacts to just 25, making it a sandbox rather than a usable plan. Real agency pricing is $69/month per client workspace plus the $29/month AI add-on per workspace, which is $98 per client per month before usage fees.

7. Landbot. Best Visual Flow Builder

Pricing: Sandbox free, Starter €40/month, Pro €100/month, Business €400/month. WhatsApp plans separate (€80 to €200/month). Channels: Web chat, WhatsApp. Best for: Agencies that prefer a visual no-code flow builder for client chatbots. Standout feature: Drag-and-drop conversation builder with the cleanest UX in the category.

Landbot is the prettiest tool on this list. The flow builder is genuinely best in class for non-technical operators. The Business plan at €400/month includes some white-label elements and a dedicated success manager, but the agency resell mechanic is not there.

Drawback to acknowledge: Channel coverage limited to web chat and WhatsApp. No native Instagram DM or Messenger support, which rules it out for most agency offerings in 2026.

8. Wati. Best WhatsApp-Only Entry Point

Pricing: Growth $59/month, Pro $119/month, Business $279/month. Per-message Meta charges and Wati markup on top (Wati adds about 20 percent on top of Meta's rates). Channels: WhatsApp Business API only. Best for: Clients who only need WhatsApp template broadcasts without AI sales agent functionality. Standout feature: Cheapest entry into the official WhatsApp Business API for small businesses.

Wati is not really an AI sales agent. It's a WhatsApp template broadcaster with basic chatbot flows. We include it because it shows up in agency comparison searches and because it's genuinely the right answer if the client just wants to send marketing templates and order updates over WhatsApp without an AI sales rep on top.

Drawback to acknowledge: No Instagram, no Messenger, no real AI conversational agent. Per-message markups eat into margin at scale.

9. Tidio. Best E-commerce Live Chat With AI Add-On

Pricing: Free (50 conversations/month), Starter $29/month, Growth $59/month, Plus $749/month, Premium from $2,999/month. Lyro AI add-on starts at $39/month. Channels: Web chat, Messenger, Instagram, WhatsApp. Best for: E-commerce sites using a website-first chat widget with Shopify integration. Standout feature: Tight Shopify and BigCommerce integrations.

Tidio is purpose-built for e-commerce live chat. The Lyro AI agent handles common product and shipping questions. Pricing jumps brutally from $59/month Growth to $749/month Plus with nothing in between, which makes scaling agencies feel the cliff.

Drawback to acknowledge: No white-label. Branding stays Tidio across the customer experience.

10. Intercom Fin. Best Enterprise Support AI

Pricing: Fin charges $0.99 per resolved outcome. Standalone Fin minimum $49.50/month. Inside Intercom: Essential seat $29/month annual, Advanced $85/month annual, Expert $132/month annual. Channels: Web chat, email, in-app messaging. Best for: Larger SaaS companies running customer support with a deflection-focused AI agent. Standout feature: Outcome-based pricing aligns spend with measurable value delivered.

Intercom Fin is the enterprise category leader for AI support automation. The $0.99 per outcome model is honest, but it adds up: 1,000 resolutions per month means $990 in Fin charges on top of seat costs. There is no white-label or sub-account structure for agencies. You can resell Intercom as a service, but you cannot rebrand it.

Drawback to acknowledge: Built for support deflection, not sales agent use cases. The conversation flow is reactive (customer asks, AI answers from a knowledge base), not proactive sales qualification.

When DM Champ is NOT the right fit

DM Champ is the wrong choice in three clear cases. First, if you need a full CRM with pipelines, calendars, websites, funnels, and email automation under one roof, buy GoHighLevel Pro instead. Second, if your client only needs WhatsApp template broadcasts and order updates without an AI sales rep, Wati at $59/month is cheaper and simpler. Third, if you're running a SaaS support team that wants AI to deflect tickets from a knowledge base, Intercom Fin or a dedicated support AI is the better category fit. DM Champ is best when the agency's specific offer is "we install an AI sales agent on your Instagram, WhatsApp, and Messenger to qualify leads and book calls".

How to choose between these tools

Ask yourself these five questions before buying.

  • Do clients need an AI sales agent specifically, or a full CRM? AI sales agent only points to DM Champ or ConvoCore. Full CRM points to GoHighLevel.
  • How important is true white-label (custom domain, app name, branded login)? If yes, DM Champ Agency or GoHighLevel Pro. If no, anything else is cheaper.
  • How many client sub-accounts do you need in year one? Any sub-account count fits DM Champ Agency at $497/month (unlimited) or DM Champ AppSumo Plan 6 (unlimited sub-accounts). If you need a CRM bundled in, GoHighLevel Unlimited at $297/month plus their AI add-on is the alternative.
  • Which channels matter most? Instagram and WhatsApp dominant means DM Champ. Web chat and voice dominant means ConvoCore. Full Meta plus SMS plus email means GoHighLevel.
  • Do you want to mark up credits and bill clients in Stripe? DM Champ has this natively. Most others don't.

Frequently Asked Questions

Q. What is the best white-label AI sales agent for agencies in 2026? DM Champ is the best fit for agencies that sell an AI sales agent as their core offer. The Agency plan at $497/month includes sub-accounts, custom domain with auto-SSL, full branding, and credit reselling via Stripe. GoHighLevel Pro at $497/month is the better choice for agencies selling a full CRM and marketing OS rather than a focused AI sales agent.

Q. How does DM Champ pricing compare to GoHighLevel? Both top out at $497/month for the agency tier. The difference is what you get for that money. DM Champ at $497/month is an AI sales agent with unlimited sub-accounts, unlimited channels, 75k memory per agent, and credit reselling. GoHighLevel Pro at $497/month is a full CRM with unlimited sub-accounts, SaaS Mode, white-label mobile app, but AI features are an extra $97/month per sub-account.

Q. Can I resell credits to clients with a markup? DM Champ supports credit reselling via Stripe at agency-set pricing on the Agency tier. The agency sets the price clients pay per AI response or per message, and the spread goes to the agency. Webhook auto-recharge is available for regions where Stripe is not supported. GoHighLevel SaaS Mode supports similar reselling for SMS, email, and AI tools. Most other tools on this list do not have native credit reselling.

Q. Which tools offer lifetime deals? DM Champ has an AppSumo lifetime deal across six plans, ranging from 0 sub-accounts (Plan 1) up to unlimited sub-accounts (Plan 6). Most other tools on this list do not currently have lifetime deals. Lifetime deals are most common on AppSumo, which targets early-stage SaaS rather than established players like Intercom and GoHighLevel.

Q. Do these tools support Bring Your Own Key (BYOK) for the LLM? DM Champ Pro and Agency tiers support BYOK for Anthropic Claude, which means the agency or client pays Anthropic directly for AI usage rather than paying DM Champ's marked-up credit price. Most others on this list do not offer BYOK.

Q. What's the cheapest way to start an AI sales agent agency? The DM Champ Starter at $27/month gets a single agent on one channel, which is enough to prove the offer with one client before stepping up to Growth at $97/month for three channels. Most agencies move to Agency at $497/month once they cross five paying clients, since the per-client math works out cheaper than running five separate Growth subscriptions.

Q. Are these prices in USD? Yes, except Landbot (EUR) and Trengo (EUR). All pricing in this article was verified against the vendor's pricing page in May 2026.

Q. Can I switch from ManyChat to DM Champ without losing flows? ManyChat flows are stored in ManyChat's proprietary builder and don't export cleanly. The DM Champ team can rebuild equivalent flows in a few hours for most use cases. Contact list export from ManyChat works via CSV and imports into DM Champ contact lists directly.

How we keep this list current

This list is reviewed monthly. Last revised May 2026. Reach out at [email protected] if a competitor's pricing or features have changed and we'll verify and update.

Updated May 22, 2026Category: By AudienceBy the DM Champ team
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